Metaverse: Meta Whiskey enters the virtual world with a digital distillery

Distillery in the metaverse: Say goodbye to the risk of getting drunk and making a show, but discover the secrets of your favorite brew. Why go to university when you can self-educate in this way?

Angel’s Envy, a Kentucky hand-held distiller owned by Bacardi Limited, has entered the metaverse. and yes; Now you can drink a lot of “whisky” without waking up the next day in a stranger’s bathroom.

This may be the first foray into the virtual world of alcoholic beverages, but the manufacturer Heineken has already proven itself in this field with its digital beer.

Angel’s Envy Distillery has just completed a $8.2 million expansion of its real-world headquarters. However, for those who were unable to attend in person, the company has extended an invitation to join in the alcohol festivities in the Metaverse area. And in the metaverse, it’s impossible to have a hangover that will make you regret tasting the whiskey in question.

The company’s new headquarters was thus replicated in Metaverse, and an event was held to celebrate National Bourbon Day.

If there isn’t a day dedicated to your major in 2022, does it already exist?

Either way, from June 14-20, metaverse fans can participate in a series of challenges in order to unlock free NFTs for the sport. They will also get a proof of presence protocol token. You can learn how to make bourbons and make branded fake cocktails.

Users in the US will be able to purchase the raw metaverse cocktail they have created, and they can also purchase a set to recreate it, which will be delivered to their homes through the Cocktail Courtyard.

Distillation in the metaverse: You can't get drunk and expose yourself, but you can get to know your favorite tipple.

Moreover, you can even plant virtual trees. Why save the world in real life when you can do it in the digital world? This virtual tree planting campaign is part of the Decentraland Distillery’s Tree Toast Program. Thus participants can plant virtual white oak trees around the distillery.

The aim is to increase public awareness of the importance of the white oak. The future of bourbon depends on it. But then, why didn’t anyone tell us about it before? Let’s all plant a white oak now.

drip games

Other fun experiences include customizing the keg in the keg room, challenging the mash bill and searching for ingredients to make recipe super special cocktails. How can we not do that in real life? Sounds like a good old village festival!

Distillation in the metaverse: You can't get drunk and expose yourself, but you can get to know your favorite tipple.

For US residents, the minimum age is 21 to participate. For people from other countries in the world where it is legal to drink alcohol starting at the age of 18, we are sure you will lie and say you are 21. You may also get in the habit of lying about your age: Once you reach your 40s, it will be a daily practice.

The good news is that you don’t need a digital wallet; You can join the battle as a guest. Even better, you can design an avatar that is more attractive than it would be in real life.

Distillation in the metaverse: You can't get drunk and expose yourself, but you can get to know your favorite tipple.
Look how beautiful I am in metaverse!

“We can now meet the huge demand from visitors who want to experience our facilities and get to know our distillery better,” said Gigi Daddan, General Manager of Angel’s Envy Meta Distillery. We are excited to launch Angel’s Envy Meta Distillery on National Bourbon Day and look forward to launching activities and celebrating bourbon with the masses. new people from around the world through this virtual experience.”

The launch of the Meta Distillery makes the whiskey the first in the Bacardi range of brands to appear in the metaverse.

Adam de Cata, Head of Partnerships at Decentraland, said: “We are delighted to welcome our first distillery to Decentraland. As we’ve seen over the past few months, people want to be involved in the metaverse with activities and products that they can relate to that reality.”

Some tequila from metaverses?

If the whiskey distillery was the first to launch, there’s another liquor brand that aims to reach the metaverse before anyone else.

In fact, tequila brand Jose Cuervo announced in March that it would open its first meta distillery in Decentraland. Jose Cuervo runs the oldest real distillery in Latin America.

Tequila Metaverse

Its representatives said in a press release that they plan virtual experiences, tequila coaching, and giveaways as well as selling limited-edition products.

Lander Otegui is the Senior Vice President of Marketing at Proximo Spirits. He said, “José Cuervo is no stranger to releasing tequila in places he hasn’t explored before. We got our first distillery license in tequila, in the Mexican state of Jalisco, where the Cuervo family created the national spirit more than 260 years ago. Even today, tequila is produced in the oldest mill.” Distillery in Latin America Cuervo came to the United States more than 70 years ago and helped create America’s favorite cocktail, the margarita. It’s time for her to cross new boundaries and introduce tequila to a new audience by opening the first distillery in the metaverse.

There is no sign of tequila in the metaverse yet, though. I think tequila should be kept cold in our house, in real life, with plenty of lime.


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