Maximize your communications through paper media

Even in the digital age, paper is still popular. In fact, although companies increasingly prefer the web, paper remains an essential communication tool. Thus, paper has very useful assets despite the advances in technology. The use of paper has only changed since the advent of digital. In addition, this support must be adapted to current environmental standards.

Select the correct print media

To take advantage of the advantages of paper as a communication medium, it is essential to choose the appropriate printing medium. You should know that print communication can take many forms, depending on the marketing goals you want to achieve. It also depends on where the media will be broadcast. For example, there are business cards and letter holders that feature your company logo.

Then there are print ads like flyers and catalogs. Added to this is POS support such as kakemonos that can be installed in showrooms. These are print media that you can order through specialized websites on the Internet. As can be seen on the Imprimerie discount website, the online printer can design flyers, posters and billboards after placing an order.

According to a recent study, nearly 6.8 million people in France do not have an internet connection. This means that in our highly connected society, not everyone is on the same base when it comes to using the web. This is where the use of paper communication media comes in. In fact, for the 6.8 million people who do not have access to the Internet, visual communication via paper media is essential. You should Find the perfect typography support for your communication strategy.

Find a good picture or photo to work on

Print communication is highly dependent on the visual. Therefore, nothing beats a good picture of Attract the audience’s attention. There are several reasons why photo is an attractive option. A good picture can appeal to the imagination. So there is no automatic spacing as with language. With this said, the symbolic aspect of words can form a kind of barrier. Thus, it is necessary to ensure that the image used is of high quality (colours, graphics, size, etc.).

Studies show that using images in the context of a video communication campaign makes it possible make an impression. Hence, it is a good idea for a marketing process. Thanks to the photo, readers retain information better. Note that images are retained in people’s long-term memory, unlike words. It is stored in short-term memory. In general, people remember what they saw better than what they read. So it is a good way to attract potential customers, thus expanding your customer base in the long run.

Choose the right fonts and colors that reflect your brand

Choosing the font to be used in paper communication materials is important. If your sentences are long enough, use the Serif font to make it easier to read. On the other hand, for information to highlight, avoid this type of line. In fact, Sans serif fonts are more attractive And more readable. For business cards and flyers, a font of 12 is recommended. For kakemonos and posters, the size should be larger so that the message is readable. As for the colors, choose the colors of your company. For example, if you are engaged in agriculture, then green is suitable.

Avoid using Times New Roman to the police. In fact, this line developed in 1931 was designed for column posts. That is why it was chosen by the English Times, as well as by other daily newspapers. Microsoft became famous all over the world thanks to the word processing program Word, and since then it has been overused. Hence, this line became boring for the readers.

print media

Avoid overloading the label to make it simple and easy to read

You will need to place your posters in strategic places where as many people as possible will see them. For this, choose the A2 (40 x 60) format. Make sure to use the right colors to catch the eyes of passersby, especially if the poster will be displayed in a high-traffic area. In effect, this means that the poster will be placed in the middle of other competing posters. So you should be able It is distinguished from the rest.

A good label should contain all the necessary information. However, it should not be overloaded, so that it is easy to read for readers. It is therefore necessary to favor simplicity by avoiding redundant information. Use a simple and direct approach to communicating with your readers. Use short sentences. for colors, Avoid extravagance.

Your poster should convey a clear and unified message. In other words, it is important for readers to interpret the message in the same way. Otherwise, it will be just a waste of time, because the message may be incomprehensible. Thus, it is important to broadcast a professional message that leaves no room for multiple interpretations.

Check out your creativity before you print it!

Before printing your letter on paper, it is essential that you have an editable digital copy. So you can have it Preview what you’ve created before you print it. So you can check the quality of the final rendering one last time, by studying font, colors, etc.

It is also an opportunity to re-read the text to be printed one last time to identify defects such as spelling, inflection, syntax, etc. You can entrust the production of your poster or other paper communication to a specialist, such as an online printer, for a perfect result.

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