Honoring two aces of the Ivorian digital sectors

“New Era, New Momentum” is the theme chosen for this edition that recorded the participation of prominent African and international personalities in the field of marketing and trade who came to share their experiences.

Creating bridges between Ivorian talents and personalities from abroad

On this occasion, Russell Lohury, President and Founder of AS COM expressed his delight at being able to create synergies between contacts from different backgrounds. According to him, Ascoms is a platform to exchange, share skills, network and highlight all connections and talents in the profession.

“We bring agencies, companies and organizations together. Our goal is to encourage all these players to make communication a performance lever for the African continent,” explained Russell Laurier, specifying that for this edition the ASCOM team chose to show more of its international reach. “We want to build bridges between our Ivorian and African talents and the personalities of the community who come to us from abroad,” he revealed.

Marketing and communication occupies a prominent place in the vision of the Head of State

Jean Martial Addo, Chief of Staff of the Minister of Communications and Digital Economy representing Minister Amadou Coulibaly, noted that “Marketing and Communications occupy a prominent place in the vision of the Head of State, particularly in the vision of solidarity in Côte d’Ivoire.” Before defining that “communication and marketing should replace it to show the whole world what is going on here”.

Many personalities from the telecom world have been honored, thus drawing the curtain on this edition of Ascom. Among the winners of ASCOM 2022 are two AS from the Ivorian digital world. This is Augustine Akko, Board Member of Digital Journalism Platform (PNCI), whose agency 2A Consulting won the Grand Prize for Best Event Agency in Côte d’Ivoire. Vincent Ngoran, founder of the Marquis Strat magazine and a PNCI sponsorship member, won the Excellence Award.

Under the High Patronage of the Minister of Communications and Digital Economy, Amadou Coulibaly; Under the chairmanship of the President of the Chamber of Commerce and Industry of Côte d’Ivoire, Fama Toure, ASCOM 2022 was held in phygital format (face to face and by videoconference).

The event brought together representatives and professionals from several African countries: agencies, companies, institutions, local authorities, professional organizations and schools. One notable distinction was the honorary caller: Master Consty EKA. A strong moment, as it is his first distinction in Côte d’Ivoire.

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