▷ 5 Steps to Make a Good Ad

On a daily basis, we are constantly faced with advertisements. Commercials on TV, radio, billboards, our mailboxes and now on social networks. As we know, advertising plays an important role in communication and marketing. But how do you create good publicity?

1- Ask yourself the right questions

The first thing you need to do is ask yourself why you want to create an ad. It is necessary to establish the motive behind this desire, and then clearly define its goals. The goal could be fame, or even conversion, for example. What do we want to stand out in this ad? What medium and format will we use? How long will the broadcast last? What are the KPIs to choose? What sentence will be highlighted? How will it be visible? Remember to write down your ambitions for this campaign eg reach 5,000 people, get 3,000 likes, with an engagement rate of 0.9%.

In short, you have to ask all the questions that revolve around creating and distributing ads. Don’t forget to communicate all the information to the relevant teams so that everyone is going in the same direction.


2- targeting

One of the main factors that make advertising successful is that it has touched and moved its audience. For this, it is necessary to identify the people who are targeted by the advertisement, those who are interested, and those who have or will need to. By doing market research, or by doing targeting, you are able to identify the need your business satisfies. You know the people affected by one or more of your services or products.

Remember, your ad doesn’t have to target everyone. It may not match all of your targets. For example, if you offer skin care products, your new ad highlights a cream for pregnant women and new mothers. You will target these and will not include older women who want to target their wrinkles, women with a specific skin problem or even men. Choose the right audience and adapt. In addition, when setting up your ads on social networks, remember to clearly define the areas of interest of your goals.


3- Select the message

In your communication strategy, you should define one or more messages for each goal. By doing this, you will be able to create a specific message for your advertising campaign. It will be a clear message that adapts to your goal. This means that it should correspond to the characteristics and lifestyle of your audience and address a sensitive topic to it. If not, your ad will completely miss the people it was meant to target, or even go unnoticed! Remember that the sentence that will appear on the visual image or that will accompany your ad should be short, direct and capture the attention of your audience.


4- Create a visual image

To follow the message of your ad, the visual is very important. It’s what connects your brand to your audience. Above all, it is a key component in making good publicity. The visual image must be clear and convincing. There should not be too much information or on the contrary you do not have enough information. Your goals and messages are specific, you know in which direction you want to go. You know what you want to ask, the message this campaign will convey. Send a powerful message, show how strong you are, how different you are, and how you meet the needs of your goals. Your visual audience will only see for a few seconds. You have to attract attention, with colour, image, sentence, music. In short, hit hard while maintaining organization and clarity.

Analyze the results

5- Analyze the results

What is a good advertisement? Who decides whether it works or not? To do this, you must analyze the results in order to determine whether your campaign is working or not. With the digital system, it is possible to broadcast advertising statistics on social networks. It is even possible to see the evolution of the campaign according to the chosen objective while it is being broadcast. It is up to you to analyze, based on the specific KPIs, whether your ad was successful, whether it met your goals and ambitions, and whether you had results. It’s time to see if the targeting is correct, and whether the message has been delivered. Otherwise, it is an opportunity to modify, learn from mistakes and adjust certain parameters. You will then be able to make very good ads!

As you understand, creating a good advertisement is not done like this, it is necessary to prepare well. In addition, you also have to pay attention to every detail and pay attention to the results. Now you can share ads that will perform well!

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