Québec Fier, content creator for Eric Doehme’s party

PCQ had never shared Québec Fier content on its social networks before Eric Douhmy took over as party leader in April 2021. Since then, Québec Fier and PCQ have regularly posted identical memes on their Facebook pages. Sometimes the description accompanying the photos is identical.

More than three-quarters of the publications in question first appeared on the Québec Fier page, and some of the publications that PCQ first put online use the pressure group’s visual signature. Eric Dohemy has also shared photos of Québec Fier on his profile more than thirty times.

If this situation may be a coincidence, the meme posted online on April 13 by Québec Fier and PCQ leads researchers who were consulted to believe that the two entities coordinate their actions on social networks: if the text is superimposed on the two images and the visual signature is the same, The meme posted on the PCQ page contains a different picture of Prime Minister François Legault, as well as the lack of a Québec Fier watermark. The two memes were posted at 1:20 a.m., and some of the accompanying descriptions on both pages are identical.

The similarities – and differences – between these two images lead researchers to believe that PCQ and Québec Fier are coordinating their actions on social networks.Photo: Facebook Québec Fier/Conservative Party of Quebec

This shows that there is undoubtedly not only affinity, but a certain coordination between these different pagesPhilippe Dubois thinks.

By noting these examples, I have the impression that I am experiencing a concerted effort by these pages to spread a message that serves CPQThinks Simon Fitzby for his part. Obviously one could answer that it is just an innocent split; The ideas of Doheme and his party are naturally similar to those of Quebec Fierre. It’s a possibility, but I allow myself a certain kind of doubt.

Michelle Stewart, a professor in the Department of Social and Public Communication at the University of Quebec in Montreal (UQAM), believes that it is possible for Quebec Fier and PCQ social networks to allow coordination without the need for consultation.

: ils créent du contenu en suivant les dernières tendances dans l’actualité, et ils le jettent sur le mur pour voir ce qui colle, ce qui pourrait être repris”,”text”:”Ils n’ont pas besoin d’être en communication directe pour être coordonnés, donc c’est difficile d’être certain des liens entre les deux. En France, en Suède et aux États-Unis, des groupes bien subventionnés de droite parlent ouvertement de ce genre de stratégie: ils créent du contenu en suivant les dernières tendances dans l’actualité, et ils le jettent sur le mur pour voir ce qui colle, ce qui pourrait être repris”}}”>They don’t need to be in direct contact to coordinate, so it’s hard to ascertain the connections between the two. In France, Sweden and the United States, well-funded right-wing groups talk openly about this kind of strategy: they create content that follows the latest trends in the news, and they throw it at the wall to see what glue, which can be taken,Mrs. Stewart argues. It’s always easy to say then that it’s a coincidence, it’s a mistake.

Occasionally PCQ publishes slightly modified versions of Québec Fier memes. For example, in the first Québec Fier meme that PCQ acquired on Facebook in mid-May 2021, the Québec Fier watermark was replaced by an Éric Duhaime watermark.

This meme, posted on the Quebec Fier page and then on the PCQ page, has only one difference between the two versions: the watermark.Photo: Facebook Québec Fier/Conservative Party of Quebec

Québec Fier published a note on April 7 in which we see the Acting National Director of Public Health, Luc Boileau, and the text: If we lift the health emergency too quickly, you’ll all die!. A few hours later, PCQ posted the same meme, but the text was changed to read: If we lift the health emergency too quickly, we will kill peoplea phrase already uttered by Dr. Boileau on April 6.

This meme was first posted online by Québec Fier (left) slightly modified when it was posted by PCQ (right).Photo: Facebook Québec Fier/Conservative Party of Quebec

: ils peuvent se permettre d’aller plus loin sans qu’on les tienne responsables, comme on le ferait avec un parti politique”,”text”:”On voit que le PCQ adapte le mème pour qu’il y ait la vraie citation, tandis que Québec Fier n’a pas besoin de faire ça: ils peuvent se permettre d’aller plus loin sans qu’on les tienne responsables, comme on le ferait avec un parti politique”}}”>We see that PCQ adapts the meme so that there is a real quote, while Québec Fier does not need to do this: they can afford to go further without holding them accountable, as we do with a political partySimon Fitzby analyzes.

The Conservative Party and Quebec Fier have not published identical content since mid-May, days after both organizations began requesting interviews.

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