After Facebook started giving businesses the option to pay and promote a post or page, Facebook marketing, which Facebook ads have become the preferred way to promote brands. Some ads fail and some work exceptionally. why ? The more you learn about complex Facebook features for advertisers, the more successful you will be and the better your marketing investment returns. So, what are the do’s and don’ts of Facebook ads?
Facebook ads can be hard to spot, but once you get it right, the world is yours! Facebook ads can be an incredibly powerful tool in your marketing arsenal. After all, Facebook has a user base for 2.7 billion monthly active users in the world and is still one of the Most profitable advertising investment.
In addition to the significant contribution to traffic, Facebook ads offer many advantages to marketers:
- Easy to set up and use in minutes;
- Cost effective for all marketing budgets;
- many ad formats and placement options;
- Able to define target audiences according to specific criteria;
- Detailed information to help improve campaigns.
It’s easy to get started with Facebook ads, but that doesn’t mean it’s easy to be successful. Writing the title, developing the content, and creating the posts seems easy enough to start advertising. However, some common errors can occur with Facebook ads. And every mistake causes extra money to be spent and potential sales lost.
With a user base of 2.7 billion monthly active users Across the world, there has never been a better time to start using Facebook ads. So, let’s start with the list of things you should follow when creating your next Facebook ad.
To do Facebook ads
Define your marketing goals before launching your campaign
If you’re interested in making a fuss about your brand, tracking interactions (likes, shares, and comments) and cost-of-participation (CPE) might make sense. Are you looking to increase the number of your Facebook friends? If so, it would be better to calculate the cost per fan to ensure that you are cost-effectively increasing your brand presence on social media.
Facebook ads can be used for many purposes, from promoting specific actions to general brand awareness. That’s why it’s important to know what you want your Facebook campaign to achieve before you start spending money on it.
A/B Test Announcements
A/B testing, or split testing, allows you to test different versions of your ads to see which are the best ones and improve future campaigns. When you decide to do a split test, it is important that your two ads are identical except for one variable, otherwise you won’t know why one of the ads is superior to the other.
Your audience during the A/B testing phase should be large and not be used in other ads running at the same time. If this happens, your two test ads will compete with other ads that are not part of your A/B testing, introducing new variables that may skew your results.
Make an exclusive offer in advertising
People like to feel special, and Facebook users are no exception. If you want your ad unit to get people’s attention, you need to make the ad content worthwhile. Give your users an offer they won’t find anywhere else and you’ll have a better chance of earning those coveted clicks.
Some marketers go a step further and require users to “like” the brand in the ad unit before they can access the special offer. While this can be a good way to gain new fans in the short term, be aware that many of these fans may “hate” your page once they get what they want.
Include a clear call to action (CTA)
A clear and concise CTA immediately tells the audience what you want them to know about your offer and the purpose of your message. This helps them act and make decisions faster. So, welcome transfers!
With only 25 characters in the title and 90 characters in the description, consider optimizing your call to action (CTA). Qu’il s’agisse d’un simple « Cliquez ci-dessous pour en savoir plus » ou « Achetez maintenant et économisez X % », assurez-vous qu’il est aligné avec votre texte publicitaire afin de ne pas induire en erreur votre public. Consider adding incentives – promotional codes, limited-time promotions, or first customer prizes – to entice the audience to click on them and make a purchase.
Use high quality photos
In a space full of messages and ads, you only have a few seconds to grab your users’ attention. And to do that, you need to use eye-catching photos and videos that make them stop and buy you time.
Your graphics should be clear, simple, high quality and easy to understand, while still being fun, dynamic and creative. seems difficult? This Facebook image size guide will come in handy.
Choose bright contrasting colors or use pictures of smiling people for better conversions. However, make sure it is relevant to what you are advertising and find ways to incorporate it into your branding.
Avoid Facebook Ads
blow up your budget
Facebook ads are one of the best ways to attract new business even on a tight budget. If you’ve never used Facebook ads before, start small and learn It works before you increase your budget.
When your ads don’t work the first time, you may be tempted to spend a few extra dollars before you identify the root cause of the problem. Fatal error!
Expect immediate results
Anything worthwhile takes time; This is also true in the context of Facebook ads. Like any other social platform, Facebook uses Algorithms for learning, adapting and rendering The best possible outcome for your marketing campaign.
When you create a Facebook ad campaign and you have a clear goal, the social network optimizes your campaign to achieve that goal. It will show your ads to people who are most likely to take the action you want.
To do this effectively, Facebook runs experiments early on and presents your ads to different types of people within your target audience. But Facebook doesn’t stop collecting data and optimizing your ad campaign once the learning phase is over. So let your campaign run for 24-48 hours before deciding whether modifications are necessary.
Don’t forget to call back
A small typo could affect the credibility of your brand. You don’t want users to comment on your error instead of asking about your ads. Therefore, it is necessary to review it before publishing it.
Double-check or triple-check for any spelling, grammar, and punctuation errors. Prevention is better than cure, so always review your ads carefully before posting.
Put your campaign on autopilot
It is necessary to monitor their advertising campaigns. Always keep track of your performance and make changes accordingly to get better results. However, it is not recommended to do this often, because every time you make a change to the ad, it stops until the moment you review it. And after he recovers, he needs time to pick up the pace.
Use Facebook Ads to Sell Instantly
People go to Facebook to take advantage of the social network, they are not necessarily in the mood to buy something. You may get better results if you lower your expectations: Instead of making a purchase, ask for a social action (like/share) or direct users to a landing page where they must enter their email address in order to access a special offer or exclusive content.
Forget your mobile users
84% of all Facebook ad revenue comes from mobile advertising. Facebook ads don’t look the same on desktop and mobile, and users don’t interact with them the same way on both devices either.
So, you can’t simply ignore this massive audience by sticking only to the desktop design. I recommend To design different ads for internet users on mobile and computer In order to increase your chances of scoring clicks and conversions.
Treat Facebook as a mass distribution channel
Facebook’s reach is certainly incredibly broad, and everyone is probably there. But that doesn’t mean you have to treat it as a speaker with which you can send messages in one size fits all. Facebook users appreciate real relevance and engagement when dealing with ads. So, make sure your ads are relevant to your audience if you want to see improvement in your marketing campaigns.
Miss Video Ads
45% of people watch more than an hour of videos on Facebook each week. So video ads are more likely to convert audiences if you are creative enough. In addition, you will be highly “praised” by Facebook’s algorithm for using this ad format.
So, it is time to take a step forward and take action Promote client testimonials, tutorial or behind-the-scenes video Through Facebook ads.
Facebook ads give you a great opportunity to build brand awareness and create engagement. But before you begin, take the time to fully understand the uniqueness of the platform and adjust your advertising strategy accordingly.
If you need training in this area, take a look at our Online Marketing Training with Social Media Strategy Component.
And you, how do you use Facebook ads? Feel free to share your Facebook Ads experience in the comments.