4 things you need to know if you aspire to work in the digital field

Are you considering a career in the digital world? good idea! In 2019, the Canadian digital economy was worth $118 billion, just below mining and oil. In the same year, 82% of jobs related to this field were concentrated in Ontario, British Columbia, and here in Quebec. Moreover, Industry 4.0 is one of the four main vectors that support Montreal’s economic development strategy!

But do you know what this bubble world needs? From you. In fact, according to the results of a survey conducted by the company KPMGLabor shortages are the main threat to business growth across the country.

Jean Sebastian GiroudExecutive Vice President and Partner at level A teacher in the Master’s Program in Marketing and Communications inUniversity of Sherbrooke, has been at the forefront of changes occurring in the environment in the pace of technological innovation for more than a decade. Here are four things every person aspiring to work in this field should know, according to the seasoned professional.

1. The status quo is unimaginable
When agency level Founded 10 years ago, Jean Sebastian and business partner brunet clouds He believed that digital and social platforms were more than just a fad. For them, brands and organizations will have to deepen their mastery of these technologies to remain relevant and develop connections with their goals. They were right and their digital content agency has established itself in the Quebec market.

Since then, the platforms have gone through three main stages of development, according to Jean Sebastian.

“Fifteen years ago, social platforms were text-based. There was very little scope for visual aids and media buying was virtually non-existent. At that time, the people most positioned to manage company accounts were those who understood communication issues and wrote without making mistakes: the relationship teams Public and Company Communications”.

Then the photo and media purchase opportunities began to become more and more important. During this second phase, the responsibilities were transferred to the marketing teams. Today, at the heart of the third stage, the expectations of Internet users are higher in terms of content.

“People want original creativity and the possibilities in purchasing media are more sophisticated. This is what paved the way for outsourcing to specialized agencies and the emergence of many roles that require a high level of expertise,” continues the experienced caller.

If the past is a guarantor of the future, other stages prepare and popularize momentary platforms such as tik tok will continue to transfer the sector according to Jean Sebastian.

2. Today’s jobs are not necessarily tomorrow’s jobs
Like platforms and tools, careers evolve too! Some professionals today may not have heard of their jobs while they were studying.

“It now takes a team of about ten people to do the job well,” he explains. Jean Sebastian. It takes brand strategists, content strategists, creative directors, copywriters (in both English and French), designers, editors, media planners, media buyers, and the person who oversees all these wonderful people.”

In recent years, content positions, digital strategies, content editors, and community managers have rapidly emerged. If Jean Sebastian He had to predict which ones would be the most sought after five years from now, he might say are the ones that are all about data literacy.

“We are far from the old way spray and pray. Now, every dollar invested can be improved. People with the skills to collect and analyze data are urgently needed.”

Moreover, Business Intelligence Analyst is one of the 20 future web jobs in Quebecespresso jobsaccording to data from Quebec trade. The role requires extensive knowledge of database technologies, analysis and reporting tools.

3. There is a real benefit to studying there
Of course you can try to become a sensation tik tok Overnight, but nothing compares to in-depth knowledge.

“Immediate fame is friable, because it depends on something these people have no control over: the algorithm,” he recalls. Jean Sebastian.

As the possibilities are endless, the digital industry relies on a set of specific skills and experience, which are gained through a combination of educational training and work experience.

I advise young people to at least finish the baccalaureate and, if possible, pursue a master’s degree. I also tell them to make personal projects! Whether it’s managing a neighbor’s social media that starts your neighborhood coffee shop or in Communication gamesmake plans!”

4. The soft skills make the difference
In four years of college education, Jean Sebastian I found the next generation to be well trained to know how to do things. Writing a brief, designing a campaign, preparing a media plan are all tasks that young people do better than ever. However, when they reach the job market, the next generation must contend with a new reality: complex teams and colleagues or clients of different generations.

“These people have different views on the work structure and do not always understand the behaviors of Internet users on digital platforms. Thus, the biggest challenge facing young people is not related to technical knowledge, but to interpersonal skills. It is to learn to work in mixed teams”, he believes. Jean Sebastian.

What are the main qualities he is looking for? Openness, curiosity, persistence, empathy, irony, patience. Even in a world where the culture of immediacy dominates, it takes patience and listening to gain the skills and knowledge to develop the right strategies, the right tools, and the right content for a variety of brands and from different sectors.

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