▷ 4 Key Elements to Optimizing a LinkedIn Company Page

Your LinkedIn company page acts as a hub for your business on the platform. It’s the first place members go to learn about your business, products, and services. So it is a crucial element that should not be underestimated. So how do you improve your company page on LinkedIn?

The past two years have been tough for business and society to say the least, but they haven’t discouraged the entrepreneurial spirit. Away from this ! Despite appearances, competition is increasingly fierce in the field of entrepreneurship. Excellence is not easy, especially with limited resources. With 810 million monthly active users in over 200 countries, LinkedIn can be a very powerful platform to effectively build your brand and community.

If you want to create or improve your LinkedIn Company Page, here are the four main elements to consider:

1. Pictures

Choose high-resolution, eye-catching images for your profile picture (logo) and company cover photo. For a cover photo in particular, although a standard LinkedIn photo is a good starting point, always choose a unique photo to stand out. It is a way to show your brand and personality. If used correctly, it can help new contacts and the community get to know your brand and get to know you better.

When it comes to image size on LinkedIn, go with this size:

  • Cover Photo: 1584 x 396 pixels (ideal size)
  • Profile photo: 400 x 400 pixels (ideal size) / 200 x 200 pixels (minimum)

2. Display

As with the profile picture and cover photo, the company presentation should be clear and concise. It should also be consistent with the images you’ve chosen so that visitors quickly understand who they’re dealing with. A few lines are enough to introduce your experience, your company culture and your added value. Use relevant terms and phrases to differentiate yourself from the competition and make it easier for members to find you.

3. Call to Action button

Custom call-to-action buttons appeared in 2019. Previously, the only option available to business page visitors to increase engagement with your business was to follow your page or visit your website. Now there are five options that make it easy to convert visitors to your page into potential customers: contact us, learn more, register, log in and visit the website.

They allow your business to strengthen the relationship you have with your potential prospects and the actions you want them to take, rather than simply directing them to your homepage or following your business on LinkedIn.

4. Company information

Add details like your business location, website URL, industry, and size. As you set up your LinkedIn company page, the system will show you any information you haven’t filled out yet and prompt you to add it.

By adding all this information, you can only take advantage of it. Optimizing your company’s LinkedIn page allows you to showcase your expertise, improve your company’s visibility, increase traffic to your website, and more!

By the way, according to statistics published by LinkedIn, pages with complete information receive:

  • 30% more views per week;
  • 7 times more impressions;
  • 5x global views;
  • 11x clicks.

So, you now know what you have to do!

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