Qlik® announces that SodaStream, the world’s leading sparkling water brand, is accelerating its digital transformation with Qlik’s cloud analytics solutions. This new move represents a breakthrough for the brand that aims to revolutionize the consumption of eco-friendly beverages.
Originally, SodaStream operated as a B2B company and sold its products to third-party sellers, who then marketed them in their own stores. The company has always considered environmental concerns in designing the closed-loop model. Consumers can return used gas cylinders to retailers for cleaning and reuse. In recent years, in order to be more in line with consumers’ aspirations, SodaStream has decided to enhance its environmental impact by choosing a B2C approach.
The company has invested heavily in digital transformation technologies to align its operational and business goals with sustainable solutions and products. Like companies pursuing Active Intelligence™, SodaStream continues its journey of digital transformation by turning to Qlik for more advanced analytics capabilities. By choosing Qlik Solutions, SodaStream can now:
Data control and monitoring in real time. Qlik ensures that all SodaStream employees have access to a single, up-to-date, accurate version of performance and inventory available. This provides a clear view of the situation, which is used for both the manufacturing floor and the board.
Enhance team knowledge related to customer consumption habits. By adopting a B2C approach, SodaStream has significantly reduced the distance between products and consumers. The transition was smooth thanks to Qlik, which provides insight into consumer expectations of the beverage.
Improving the company’s marketing initiatives. With relevant data collected and updated in real time, SodaStream was able to build audiences dynamically. They feed their automated marketing platform with additional information. By measuring the impact of content with Qlik, the marketing team can create offers that are more relevant to consumers – this ongoing effort helps ensure that all of them receive content that is relevant and adapted to their needs.
Acting as a leader in consuming beverages with low environmental impact. With a better evaluation of its marketing content, SodaStream improves customer relationships by providing the information expected of them, especially regarding single-use plastic waste.
SodaStream’s business goals cannot be achieved without exploiting its data, as is the case today with Click. Marketing and sales departments in particular reap huge benefits.
“Let’s say we have 50 million contacts, but I just want to contact people who have purchased our flavor products in the last two weeks to remind them that our containers are recyclable. In this case, we use Qlik solutions to dynamically build audiences, and those audiences will feed into our automated marketing platform. Additional insights,” said Yode Negri, Global Head of Digital Transformation at SodaStream International.
“This is something we can only learn using our own data, which is really amazing! One of the many ways we use Qlik is for real-time audience management purposes. This is where we use this data to better understand consumers’ habits and gain insight into how we can help them.” on reducing their environmental footprint,” adds Yode Negri.
“This mass production of plastics is a real problem, with the vast majority not being disposed of responsibly. Of the 8.3 billion tons of plastic products produced so far, nearly 6.3 billion tons have gone to waste, a worrying statistic that is driving many companies to Take Action,” comments Francisco Mateo-Cedron, Senior Vice President EMEA at Qlik.
“By 2025, 78 billion single-use plastic bottles will be made available thanks to SodaStream, which is especially impressive. Moreover, we are pleased to support SodaStream in this process,” adds Francisco Mateo-Cedron. “Thanks to Qlik, SodaStream employees can leverage real-time business data by turning it into active intelligence to make better business decisions and continue to educate consumers on how to make more sustainable choices, without compromising on quality.”