Your social media posts seem repetitive and less attractive? Are you sorely lacking in ideas? You may be in desperate need of some fresh air to get back on track and achieve your goals. Specifically, here are 5 ways to breathe new life into your content on social networks…
1. Do a market and competition study
Regular market and competitor studies and analyzes form the basis of your social media strategy. Listen to your market to adapt to your audience and analyze your competitors to compare their strengths and weaknesses with those of your brand.
With social networking and digital marketing evolving by leaps and bounds, your market research and that of your competitors’ research from several years ago may be completely out of date today. By analyzing your competitors regularly, you will be able to gain valuable insights into what works in your sector and better shape your social media strategy.
This step also helps identify the gaps in your content. Of course, do not copy other people’s messages. Use it as a starting point to come up with new, relevant ideas you haven’t thought of before.
2. Optimize your existing resources
Your current team is your best resource. Analyze your current team and budget to determine if you are operating as efficiently as possible. Consider your existing resources in several areas to update your team and plan your budget accordingly:
- Business objectives;
- personnel and training;
- content creation and production needs;
- Programs and subscriptions
- Advertising ;
- Paid Partnerships
- Analysis tools.
Additionally, your various social media profiles may need to be updated. Modernization:
- your profile picture;
- Bios/sections: keep it simple and concise;
- Cover photos (if any);
- Other elements to improve your profile based on the current state of your brand and industry.
3. Reuse your content
Creating a new social media post from scratch every time is almost impossible. As Neil Patel, one of the biggest names in digital marketing points out, “Part of any good social media marketing plan is to share content regularly.” This can be difficult to achieve if you cannot publish multiple blog posts and other content per week.
However, you will likely have a lot of old content that you no longer use to your full potential. Blog posts, podcasts, videos, and e-books are all great examples of content that you can repurpose into new articles and infographics to post on social media. And why not relay quotes from a podcast, blog post, or YouTube video, for example.
4. Diversify your content
Posting the same type of content every week is quickly becoming out of date. Make sure your content is diverse enough to interest and engage your audience while remaining relevant and meaningful.
Finding the right balance can be challenging, and ultimately the right balance for your brand depends on several factors:
- your goals
- your audience
- your market/industry;
- Your brand image.
Be creative and categorize the types of content in a way that fits your brand. By using a mix of content types (inspirational, entertaining, educational, promotional…), you can organize it better and target different stages of the customer journey and/or different segments of your target audience.
You need to diversify your content to show that you care about your audience.
5. Invest in advertising
If your brand is only using organic social media at the moment, consider investing in paid social advertising. Paid advertising is the main social media marketing tool for highly targeted campaigns.
Whether you want to build brand awareness, increase leads or sales, social media ads can help you achieve your goals with the right strategies.
As with organic social media posts, make sure you only advertise on platforms where your audience is active and engaged. You’ll see, you’ll have a better return on investment (ROI) by running ads on relevant platforms that you and your audience are already using.
Regular ad optimizations are also important if you want to achieve good results in the long run and maintain the momentum of your campaigns.
Source: social media giraffe