▷ Email Signature VS Email: What you need to know

Developing communication with emails is a huge challenge today because email is the primary communication channel. Oftentimes, we tend to confuse email with employee email. However, these are two communication channels that have distinct marketing benefits. It is essential to use them wisely by setting clear conversion goals. Find out the key points to remember to communicate well by email with Boost My Mail…

Email, an essential acquisition lever in digital marketing

Let’s start by assessing the qualities of email. Email is essential and effective in inbound marketing to maintain the relationship with leads and customers, while speeding up the onboarding process. It is a highly visual communication channel with an average of 49 emails received per day per employee, with 36 emails sent by company employees and 13 emails.

The first key point to remember is that emails sent by your employees are more meaningful than emails, both in terms of email volume and open rate. In fact, employee emails are not spam. Communication through email signature to your employees is a must today. Moreover, in the digital age, email is reliable and not intrusive. It’s a safe bet for information.

Increase your brand awareness and close more potential customers through your emails

While email signature enhances your branding, saves your brand and develops your business opportunities in a highly targeted and personalized way, email campaigns target a wider audience, in the form of newsletters or promotional emails.

Email is a communication channel that has been used for many years to increase the sales of the company. We then talk about prospecting, B2B lead generation, loyalty, etc. The email return rate is interesting with an average of 5% to 15% (Source: Trade Database). However, to design relevant email campaigns, it is necessary to have a well-developed database to reach a large audience.

The use of email signatures is a concept that has been used recently. In fact, with the digitization of businesses and the pandemic that has radically changed exchanges, email signature has become an effective online marketing channel. Using it, you can increase traffic to your website, develop your community on social networks, communicate on your news, offer service facilities, such as booking appointments online.

It improves your email exchanges by making them more user-friendly and human. Employees are now brand image ambassadors for their companies as they are on Btob social networks. The impact on your brand image is very positive. It’s a very powerful and clear advertising space that produces very impressive results for those who know how to use it… On average, in a company with 50 employees, an email signature is seen on average 35,000 times a month. A well-formed email signature, with strategically placed calls to action, generates an average of 30% of clicks per campaign. The open rate is much higher than the open rates of emails.

The very positive impact of an email signature on your brand

The frequency of contact is one of the very distinguishing elements. A definite advantage of email signatures for your collaborators is that you can communicate without interruption. Frequent emails sent by your employees enhances the preservation of your brand and opens up possibilities for communicating your news. Add a banner ad to your email signature, CTA buttons that lead to your website, to your website, or to an online appointment booking, and you’re done!

A very simple tool to create your email signatures with Boost My Mail

The solution is designed to improve the distribution of your messages thanks to the emails sent by your employees through their email signature. It improves your brand’s performance in digital marketing by opening a new promotion channel and increasing the trust attributed to it.

With Boost My Mail, a single user can create and publish a personalized and automated email signature template to all of their colleagues. The experience is smooth and simple. The UX/UI of the tool, especially if it’s well thought out, doesn’t spoil anything. We also appreciate the dashboard, which allows you to view programmed campaigns and scenarios. Boost My Mail is currently the only solution on the market that provides campaign scenario distribution. This is a major asset of the solution to communicate on different news simultaneously. To try the solution is not more simple, take advantage of 14 days for free, by clicking here.

Article written in collaboration with Boost my mail

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