7 Major Mistakes You Should Avoid Now!

Influencer Marketing: Who Hasn’t Heard of It Yet? It’s about connecting with the right people to get your message across in an authentic way. However, when strategies are poorly implemented, some mistakes can prevent your business from exploiting its enormous potential. So it’s best to avoid these most common mistakes brands make when it comes to influencer marketing!

Mistake #1: Not setting a goal for your influencer marketing campaign

Every marketing campaign should have a specific goal, whether it’s to increase conversions, build customer loyalty, or increase brand awareness. Some people make mistakes in launching an effective marketing campaign without a specific goal!

Since they don’t know exactly what they want from the campaign, they don’t know how to measure their performance. So they won’t know if their campaign was successful or not. They will also not know if their campaign is achieving the desired ROI because they do not have a clear idea of ​​the metrics by which they measure their performance.

Mistake 2: Prioritizing scope over context

Influencer marketing is not just about partnering with creators who have a lot of followers. Many brands make the mistake of working with an influencer because of the number of followers and end up ignoring what really matters: Relevancy of content and engagement rates.

Numbers aren’t everything, so make sure you look at the entire influencer profile when looking at influencers and don’t pick someone just because they have a lot of followers. Look at the number of comments on her blog posts and her social media engagement rates to gauge her activity.

Mistake #3: Looking for non-creative campaign concepts

Many brands hire influencers and give them public content to spread the expectation of amazing results. consequences ? Usually, nothing really amazing! Nobody wins when a campaign lacks creativity. You need to think of a fun and engaging campaign angle if the partnership with influencers is long-term. Think of ways to combine contests, giveaways, Q&A, etc. The more you share with the influencer, the better the results.

Mistake 4: No real connection

Communication and authenticity play a huge role in influencer marketing, just like any relationship for that matter. In fact, the best 1:1 relationships happen when a brand thinks about building real relationships with real people. Avoid “prepared” or cliched phrases and personalize each message.

Mistake 5: Hiding Your Partnership

Don’t hide your relationship with influencers and make sure influencers don’t hide your relationship. When your followers find out (and will), it will destroy your credibility! If you pay the influencer in any way, they need to disclose that relationship. If they don’t, you’re putting your reputation at risk and you risk losing the trust of your followers.

Mistake 6: Not trusting influencers

As a brand, you must accept that influencers are first and foremost content creators. Instead of bombarding them with too many details, give them some space. Influencers know their stuff very well. They produce high quality content that has resulted in good levels of engagement. When partnering with an influencer, don’t set very specific rules or you risk creating poor quality content. Influencer marketing campaigns that are too detailed will result in content that will appear unoriginal, as the influencer will lose their style in trying to meet your expectations.

Mistake #7: Creating a short-term partnership

Influencer marketing doesn’t have to be a one-time approach. If you feel you do well with an influencer, why not keep it? In short, long-term partnerships are essential to success in influencer marketing.

In the end, influencer marketing can be a great thing for your brand. No matter who you are and what your brand is, influencers can help you get directions if you do it the right way.

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