With the explosion in the number of online businesses over the past decade, many internet marketing techniques have become popular, not only with entrepreneurs, but also with the internet users to whom they are applied!
Let’s take an example: offering a free product to capture emails.
This technique is very popular: a large number of bloggers use it.
But why would they offer an e-book, training or something “for free” that has become an open secret…
Almost everyone now knows that the goal is to get email addresses back in return, in order to promote the content (both free and paid) or the services behind it.
You don’t have to be an internet marketing connoisseur to know this technique!
This is one example among many others…
Suddenly, one wonders if all the well-known and widely used Internet marketing techniques, in the end, will not lose their effectiveness?
And above all: should we continue to use the various online marketing techniques available to us (at the risk of appearing like a bad carpet dealer)!?
Why Internet Marketing Techniques Always Work!
Let’s go back to the free product example for capturing emails…
This technique has been used since the advent of professional blogging on the net.
And even today, it is used everywhere!
the reason ?
it’s working !
It may be very well known, even among Internet users, but this does not affect its effectiveness.
It’s just like the prices at 9.99…
For years, everyone understood why companies, department stores, and supermarkets would rather withdraw a penny than offer a round price.
But it works!
Certainly because we might know the trick, it still takes its toll on an emotional level.
Likewise, when an Internet user has the opportunity to download free content that helps them (or promises to help them anyway) with their problem, they are ready to provide their email to download it!
Even if we know the goal is to promote ourselves behind it, it’s hard to resist the urge to get something for free—at least when we realize some value in it.
This is also what happens to so-called “scarcity” techniques.
When I see an “exclusive offer” with a countdown or limited number, I know it’s a way to encourage me to complete the purchase.
However, if the show is of interest to me, I’ll still feel like taking action right away.
Although I know this technique by heart, it still affects me emotionally.
The same is true of a slew of other marketing techniques: since they work on an emotional level, they work (at least to some extent) even if you know about them!
In fact, it is very simple…
Marketing uses are subject to a kind of natural selection over time
If one method no longer works, or works less well than another, it ends up disappearing!
It ends up being abandoned or replaced.
So: If the technique is still widely used today, regardless of its age or popularity, it is most likely still effective!
However, it is true that when technology ceases to be innovative, it becomes less effective.
While democratizing people, people develop better “resistance” to its effect – unless it is applied really well.
But as a general rule, popular web marketing techniques are effective!
It is precisely because it is effective that it is popular.
Where has online marketing changed
However, amateurs are no longer really allowed today.
This means that even 10 years ago, you could hasten with marketing or use technologies altogether, and still have a good chance of making sales.
Sometimes a lot!
However, your marketing today must be of good quality if you want to succeed on the Internet.
For example: You can make a lot of sales just by placing a few pages on the Internet to present your product…
Whereas today you have to create well-developed sales funnels to get the right conversion rate.
But on the other hand, today you also have a lot of tools at your disposal to improve your marketing.
By looking a little further, you will see that the web marketing software used to create sales funnels abounds!
It allows you to set up effective conversion paths in no time.
A few years ago, it was hard; You had to integrate a lot of plugins together (and cross your fingers that one didn’t bother the others…).
The same goes for the timers (countdown timers) on your sales page.
Today, with a program like Thrive Ultimatum or Deadline Funnel, you can add a Timer to your sales page in minutes to add a touch of rarity and a sense of urgency to your offer.
And it works really well!
You can increase your conversion rate just with this little technique.
So, today you should have much better quality marketing…
But you have no excuse for not having better marketing, given all the tools at your disposal.
In conclusion: Internet marketing techniques work, and…
Yes, marketing techniques are always effective!
I will go further…
You can not do without it!
You need to use a number of them if you want to gain new clients and make your mark with your online business.
The more you use the more, provided you are of course relevant for your business and whether they are Hassan The more you use, the higher your chances of making more sales – and the better, of course!
Many aspiring entrepreneurs imagine that they can rush into their marketing because their product and/or service is excellent according to them…
This is a big mistake!
It is not the quality of your product or service that determines your success, but the desire you give prospects to order them!
And what is marketing if it doesn’t get people to buy?
It’s your job to get your potential customers to want to take action.
This is the purpose of web marketing techniques.
And (always) very efficient when used well!
About the author
Richard Lott : Entrepreneur since 2013 and always passionate about the internet, I support men and women in the success of their web venture.
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