If you have an online business that sells informational products, or if you want to become an entrepreneur, you will have to build a large number, one by one, through a profitable sales funnel. This includes lead magnets and basic products such as training, e-books, retail operations, landings, etc.
But although an effective sales funnel allows you to double your income, if you have a bad product, it will all be for nothing. To get there, here are 8 foolproof ideas for creating your next information products faster and easier than ever before…
1. Use PLRs
PLR is the English abbreviation for Private Label Right. The idea is to find high-quality content with private label rights and use it to create a product.
To find them, simply do a simple Google search such as “PLR content” or “Content with right of use”.
But this is the key…
Don’t just use it as you get it. Although it is the most amazing PLR game on the entire planet, you should not use it as is because you will not have a unique product.
So here are three ideas for what to do instead:
- Rewrite it enough to make it unique. The advantage is that by modifying it, you give it your “voice”;
- Putting together several items from different sources to create something completely new;
- Convert the content to a different format, such as a slide sharing video. If the PLR is in text format, you can convert it to a video or podcast and vice versa.
2. Collect content from guests
Asking other experts in your field to help you create a product is a great way to create content quickly. But there’s another big advantage to using this strategy: you can borrow credibility from other people.
For example, you may still be fairly new to your field. If you put 10 experts together to create an e-book or even a webinar series, your name will be associated with them.
This means that you will instantly establish yourself as an expert as well.
Here are three examples of ways to aggregate guest-contributed content:
- Ask several experts in your specialty to answer the same question. For example, ask a nutritionist, personal trainer, bodybuilder, and diet expert about the best way to lose 10 pounds fast.
- Ask each expert a different question. In this case, you first have to identify all the topics you want to include in your product and make a plan and summary. Then you ask your experts relevant questions based on each section of your summary.
- Ask each expert to do an interview or podcast. The idea here is to ask them several questions, in interview style, to find out how they got started in the field, what secrets they use to achieve maximum success, etc.
3. Outsourcing the creation of products
It is the fastest and easiest way to create a product. Just find a competent translator and ask them to do all the work. A good freelancer can create many products, including: reports; e-books; podcast checklists; videos; etc.
Note that this strategy takes some time at first. You will need to find a good translator online, perhaps using freelance platforms.
Next, you will need to do more analysis on each potential provider to weed out incompetent and low-quality freelancers.
Once you do that and find someone who produces great work, product creation will happen quickly. All you have to do is send your freelancer a quick message, work out the details, and you can focus on other things while your freelancer takes care of creating the product.
Here’s another idea…
4. Hire someone to do the research and write the outline
If you don’t want to hire someone to create the entire product, you can still save time and money by hiring someone to do some basic work. In this case, you can give your freelancer an explanation of what you’re looking for, and then let him do the research and outline.
- Let’s say you want to create a social media information product.
You can ask your provider to research how many people use different social media platforms and what kind of audience you are likely to find on each platform.
- Suppose you are making a gardening product.
You can hire someone to research different areas of the country and how to deal with pests and diseases that are unique to each area.
Tip: Ask your provider to provide you with several research links so you can research the topics yourself before creating the product.
5. Update existing content
Another quick and easy way to quickly create a product is to update an existing product. There are two ways to do this:
- If it’s a fairly new product (eg one you launched last year), you can update it, expand some sections and release the new product as a “2.0” version or current year’s version of the product.
- If it is an old product, you can review and develop it and then launch it as a completely new product. You can even present it in a different format, for example by converting a text product into a video product.
6. Host a webinar
The benefit of a webinar is that it allows the creation of many products. To know:
- Product 1: Live Webinar
Live presentations tend to be considered premium products, so online live seminar seats often sell for a higher price.
Even better, you can offer to answer the questions at the end, which can be considered a group exercise.
- Product 2: Webinar Recordings
You can use the recordings as a sell-off for those who couldn’t attend the webinar (or you can offer them as a nice bonus). You can also sell these recordings as standalone products.
- Product 3: Web Tutorial Scripts
These also work as good bonuses or hikes for those who attend the seminar itself. You can also use these scripts, in whole or in part, as lead magnets or paid products.
If your webinar covers multiple tips or topics, you can even extract a portion of the registration and use it as a trigger to get prospects to purchase the webinar series or the entire webinar series.
7. Create a ‘quick’ product
The idea here is to create real-time content for one purpose while creating content for another.
For example, suppose you sell in-person email training to students. Every day you will receive interesting questions in your inbox to answer.
In some cases, you may receive the same type of question multiple times, which indicates that this question is in high demand. What you can do is turn your answers into a completely new product.
Tip: Remember that you can also copy and paste this FAQ when a student asks you a similar question. You just have to adapt it to the specific situation of each one. It’s a huge time saver!
8. Use a tool like Dragon Naturally Speaking
If you are creating textual content, your ability (or inability) to type quickly is partly responsible for the time it takes. This is where this solution comes in.
Simply use text-to-speech technology like Dragon Naturally Speaking to create your product. You may need to make some adjustments after the product is out, but many people find that this is much faster than trying to write it down.
Here are two different types of this strategy:
- Ask someone to interview you over the phone. The record itself is a product. You can also have a copy of the call as another product;
- Make an audio recording. In this case, you are only talking about a topic without anyone interviewing you – in fact, you are doing a podcast. Audio recording is a product, and you can also get audio transcription.
Conclusion to create your next information product
You do not need a lot of time to create a large number of products. On the contrary, you just need to be a little creative.
This is where the above eight methods come in, which will allow you to create products faster and easier than you ever thought possible. So, use these methods now, because you can have a new product ready for launch in just a matter of minutes.
About the author
William Smith Koufede from Aveckd helps you automate and scale your business on the Internet.