A few days ago, I spoke with a client who was about to quit her paid job to take up her own business. We’re done with our support and here are my five tips for him to start (or relaunch) a 100% operational and compatible business…
1 / Slow down: Lift your nose off the handlebars to build a long-term view
Everyday life often leads us to put our heads on leashes, whether we are employees or freelancers. To create a life tailored to be able to build a life project in the image of an ideal vision, it is necessary to take the height and ask ourselves what we really want:
- in terms of quality of life (living environment, activities);
- In terms of income estimated to finance this quality of life;
- in terms of the financing strategy for this type of life (savings, investments);
- In terms of obstacles to this goal of quality of life (lack of time/money, aversion to work, restriction of family life).
2/ Keep an eye on your personal finances to determine a reasonable turnover
No need to specify a theoretical turnover if it doesn’t make sense to you. In short, it is necessary to ask yourself for what purpose you will use the money you earn.
Here’s how you can define a CA that makes sense:
- It must be used to pay your salary that meets your standard of living;
- It must be used to pay taxes (duties and taxes);
- It should be used to finance your long-term investment projects (personal/pro savings);
- It should be used to build short-term emergency savings (personal savings);
- It should be used to generate cash for your business.
3/ Build your display according to your need for rotation
Once you define your turnover goal, you will be able to create offers that will allow you to move towards that goal.
I insist on the word “give”, because the business model is theoretical modeling, not an absolute truth … Otherwise, we would all be billionaires 😉
To build your offerings, the concept of alignment is a key element: you should place services/products that make you shake and not offer services that will drain all your energy.
If you are not allied, you will not attract customers (or at least not the right ones). This is the principle of energy marketing that I talked about in an article on Webmarketing & co’m.
4 / Create your schedule according to your natural rhythm and choose your limitations:
The idea of alignment is also essential to running your organization as an entrepreneur. Building your schedule based on listening to your natural rhythm everyday life provides.
You don’t have to be 100% about your prospects.
You don’t need to answer every incoming call for fear of missing an opportunity.
Instead, ask yourself:
- In what channel/media would you like to be contacted?
- What time of the day?
- When does it saturate (time of day / number of clients limit)?
5/ Get out of your comfort zone if fear lies behind excitement
When you are an entrepreneur, the unknown often puts itself in front of you. Fear too. But behind fear, there is often an excitement of the unknown, or a taste for challenge. If you are beyond your fears, feel this motivation and this pride in being able to leave your comfort zone, this is a sign that you should do it! At worst, you miss, so what?
Entrepreneurship is not the science of perfection, on the contrary.
To sum up, here is the formula for success: Compatibility (what makes you vibrate + personal and business vision) + regularity and rigor (content strategy) + visibility (SEO + RS) + fame (guest articles, interventions at events / live + podcast)
good luck !