▷ What is a sales funnel?

A sales funnel describes the steps an individual takes to become your customer. It consists of three parts…

The first top is the marketing that attracts potential customers to your business (for example, advertising on your physical storefront or the landing page of your website).

The second part in the middle includes all parts of the sales process before the sale (eg people trying to dress in your store or website visitors reading the benefits of your product page).

Finally, the last part at the bottom is the final purchase process (for example, website customers enter their credit card information to make a purchase).

The takeaway: The sales funnel describes where the individual is on the buying journey, whether they have just learned about your brand, are a loyal brand customer, or even your brand ambassador.

Importance of sales funnel

It refers to the journey that each new customer or potential customer will take in order to purchase your product/service. Analyzing it will help you understand how it works and where it doesn’t. It will also help you to identify issues with it at different stages i.e. where potential customers give up and don’t turn into customers.

Understanding the sales funnel will help you influence how potential customers move through it and whether they convert into buying customers. It will also provide insight into what customers are thinking and doing at each stage so you can invest in marketing activities that attract more leads, develop more relevant messages at each stage, and convert more leads into paying customers.

Don’t lose sight: Knowledge is key to understanding your customers’ buying journeys so you can identify gaps in the process and invest in the most effective marketing strategies.

The Four Stages of a Sales Funnel

Potential customers go through four stages, from the time they first learn about your product or service until they buy (or don’t) your product or service. The four stages represent the mindset of the potential customer, and each stage requires you to take a different approach with your message. You can remember the four steps using the acronym AIDA:

  • be careful
  • benefit
  • resolution
  • stock


The first step is to get his attention. When someone “enters” your sales funnel, for example, you can sign up for your webinar via the destination/pickup page, where they will enter their personal information. There are other ways for a prospect to be in your sales tunnel, with an ad on YouTube or all other social networks, after they know your website where they can sign up for a newsletter, or other capture page, the best way to get their attention is to put up with it. A question for which he convinces himself that you have an answer to that question and that he absolutely must, or then to make him discover information of value, for which he wants to obtain it. Curiosity).


The second step is interest. At this point, once you have their email address, you can send them free PDFs, e-book, training videos that offer them value through your expertise, your specialization in your field, how important that field is, etc., but above all don’t Try to sell your paid product directly to them publicly, they may risk realizing it and being turned off. Your content should demonstrate your expertise in creating value and helping a potential customer make an informed decision, which will show them that your product or service will bring them benefits, which will be in their personal best interest.

the decision

The third step is the decision. Now the customer is ready to buy and can consider several options before making a purchase. You have to offer him the best offer with a discount if he takes your complete training package for example or with the sale or sale system. You can offer them an extra bonus when they place their order. The main thing is to make the offer irresistible so that the potential customer wants to go ahead and choose your irresistible offer by increasing the perceived value of your product on the sales page.

the event

The last step is work. A potential customer becomes a customer by purchasing your product or service (or decides to leave without making a purchase).

Although the sale ends, the process never ends. Your goal is to focus on customer retention so that the customer makes current or future purchases. Your content should help build customer loyalty. For example, thank the customer for their purchase, ask them for feedback, provide after-sales support, invite them to sign up for your newsletter, or sign up for a rewards program.

How do you make a sales funnel?

Creating a sales funnel is key to moving leads from the first contact to the final sale.

There are many ways to create a sales funnel, you have tools like System.io or ClickFunnels at your disposal to create your sales funnel. Follow these steps to create a sales funnel for your business:

Create a landing page

A landing page is often a potential customer’s first chance to learn more about your business, its products, and services. Users will arrive at your landing page in different ways; They can click an advertisement or link on a social media page, download an e-book, or sign up for a webinar.

Your landing page should convince a potential customer to give you their information in seconds. The landing page may be your only chance to impress potential customers, and your copy should be powerful and compelling. It should also include a way to capture the prospect’s contact information so you can continue to communicate your value to them.

Provide exclusive content

In order for a potential customer to provide their email address, you have to offer them something in return.

Gather valuable content in a PDF download and display it against their contact information. Ensure that your document promises to meet the needs of potential customers, to encourage them to download it. You can do the same with free training videos 1 to 4 videos is an ideal number before offering the paid product or e-book as said before.

Purchasing potential follow up

Now that the potential customer has shown enough interest by providing their email address, nurture them with content that educates them about your product or service. You’ll want to keep in touch with them regularly (once or twice a week), but not so often that they get bored or frustrated with all the content. Ensure that the content meets their basic needs and overcomes any potential objections.

Close the deal

Make your best offer, one that is difficult for the customer to ignore or refuse to complete the deal. For example, you can offer a product demo, a free trial, or a special discount code.

Complete the process

At this point, the potential customer has either become a customer or has decided not to make the purchase. Either way, you need to continue the process of communication and building relationships.

If a potential customer becomes a customer, continue building the relationship by educating them about your products or services, engaging them regularly to retain them, and providing excellent service to retain them. If the potential customer doesn’t make a purchase, stay in touch with them to convert them into customers using a different series of email sequences.

Improve your sales funnel

Even if you create a sales funnel, your job will never be finished. You must constantly look for ways to improve or improve to identify where you are losing potential customers. Focus on the landings as the horizons move to one stage and then stop hopping between stages.

Start at the top of the sales funnel. Evaluate the performance of each piece of content by the number of clicks, how many people reach your capture page on average, and those who signed up, you can access these stats for selling funnel building software.

Evaluate your landing page. Your bid and CTA should reflect the content (such as a blog post and Facebook ad) that brought the prospect to your landing page. Do potential customers trust you with their contact information? Test every part of your landing page (such as the title, images, body copy, and CTA) to see what works and what doesn’t.

Test each offer in the working phase of your sales funnel. Compare the results of different offers (for example, free shipping vs. discounts). How many purchases do you get with your email marketing campaigns. If one offer performs much better than another, focus on using that offer to convert leads and see if you can improve it.

Keep track of customer retention rates. Determine how often customers come back to buy your products or services. Do customers come back more than once and buy other products or services? Track how often they refer others to your business. You can use other means to add credibility and social proof to your product/service.

Include customer testimonials

Did you know that 72% of customers won’t make a purchase until they read certain reviews?

Give these customers the reassurance they need to take the last step by adding testimonials to your Page.

You can either just ask customers for feedback, or look at your existing reviews on websites like Facebook and LinkedIn and ask for permission to share them in your content.

Where are the certificates published?

It all depends on your audience, your brand goals, and your marketing strategy. You can, for example:

  • Include positive review quotes on your landing page
  • Include a widget from a website like Trustpilot on your page so potential customers can read your reviews before buying

Leave a Comment