▷ Top 5 Autoresponders for Email Marketing

In an age when digital marketing has occupied a prominent place in our professional activities, it is imperative that you equip yourself with effective and reliable tools. You will easily understand that setting up an autoresponder is highly recommended today. That’s why we want to give you the 5 best tools on the market, when it comes to email marketing. Find out why these answering machines are so important, how to choose them and, above all, what are the advantages of these tools featured in the top 5 …

Email Marketing and Autoresponder: Everything You Need to Know

Nowadays, the company cannot do without loyalty, as long as it wants to stay “in”. So there are different ways to achieve this. But so far, there is no more effective and radical method than email marketing. All you have to do is understand good email practices, set up perfectly targeted email campaigns, and you’re done. Not sure how to do this? Rest assured, there is a tool to help you with this task: the answering machine. Moreover, there is already a lot of information about this in this comparison of the three main answering machines.

But let’s start by understanding how an autoresponder works in email marketing.

Its primary role is to automatically send emails on your behalf. You just have to target the days and times when you are most likely to catch your audience’s attention, the answering machine will adapt to it.

For example, everyone knows that people are not at all inclined to read emails on Monday morning, and only keep the ones that are their priority at that time. You will then have everything to gain by choosing a more suitable niche.

It’s interesting when you know that you don’t always (if not ever) have the time to take care of your emails during these favorable moments. The answering machine will then allow you to program it, assign it, and send it automatically.

But the most important thing is knowing that you will be able to measure the reach of these email campaigns, thanks to the autoresponder. You will have accurate stats, allowing you to adjust your strategy: bounces, clicks, email open, and much more.

Without further ado, let’s discover the 5 best answering machines right now!

GetResponse, a complete and highly effective tool

It is no coincidence that GetResponse finds itself in the list of the 5 best answering machines on the market. In fact, it is very popular, especially with the community of bloggers and entrepreneurs.

Very complete, it allows you to set up many actions such as creating beautiful landing pages, creating popup forms, sending scheduled emails, and scheduled webinars, without forgetting to pair up with an online store. trade.

Whether you are into e-commerce, blogging or entrepreneurship, GetResponse is a tool that cannot be ignored. You can sell training or many products, this autoresponder will be useful for you.

Unlike many of the answering machines in the top 5, GetResponse does not offer a free quote. The basic offer is 22 euros. But if you are taking your first steps in email marketing and you have less than 1,000 subscribers, you can take advantage of the welcome offer of 13 euros per month.

MailChimp, very easy to use

MailChimp is very well known in the autoresponder world. And for good reason, it marked a turning point in the history of email marketing tools: it was the first to offer an easy-to-use and convenient interface, as well as truly usable options.

In a way, MailChimp revolutionized answering machines, before seeing many other tools appear later.

It includes all the main features of an autoresponder: a segmented audience, a very complete set of CRM and email tools, creating a functional email from cool templates, etc.

Less than 2000 subscribers, you can take advantage of the free offer. It’s interesting for email marketing beginners, but you’ll quickly see that an upgrade is necessary because the functionality is limited.

Moreover, in terms of efficiency, MailChimp is correct, but nothing more, especially when you opt for the free offer. Compared to other tools like Aweber, MailChimp has a lot of room for improvement in terms of deliverability.

For startups or small and medium businesses, MailChimp is an interesting option. For entrepreneurs and bloggers, on the other hand, this tool is too complex and burdensome.

MailJet: Autoresponder Software

French entrepreneurs always have this reaction in search of tools made in France. Indeed, to support the local economy, but also to find tools that speak to them that they will be able to master from the ground up.

In the field of email marketing, there is an autoresponder that appears in our top 5. Think again, it is not motivated by the chauvinism that appears there.

It turns out that it is very practical to have an email campaign tool that is based in France when your business is in France. In addition to the language barrier, you will also avoid the problem of time differences, to reach customer service or others.

Moreover, from a technical point of view, MailJet works quite well. It’s more geared towards bloggers and small businesses, but it’s very functional and effective.

If you send less than 6000 emails per month, the free offer will suit you perfectly. You’ll be limited to 200 emails per day, but there’s nothing to pay, and no time restrictions. You don’t even have to provide your bank details or card number, it’s completely free and great for getting started!

When your needs change, you can move on to the other three offers offered, which are Basic, Premium, and Large accounts. Basic and Premium offers are limited to 30,000 emails per month, with no daily restrictions. What sets them apart are the advanced features of the Premium plan. As for the display of the main accounts, it is customizable at will, to perfectly suit your email marketing needs.

Aweber, the most popular on the market today

“Connecting with your audience and leading your business to success has never been easier,” is the motto of the Uber tool.

On the Internet, the opinions about this answering machine are rather unanimous. If you want us, it’s simple: Aweber, we like it or we don’t. In fact, it all depends on what you want to do with it. If you want to build an e-commerce store and create email campaigns, then Aweber will not be the most suitable tool due to its limited functionality.

It allows you to have a segmented audience, to easily create emails thanks to the drag-and-drop functionality, the ability to automatically create an email sequence, or even set up address capture forms.

On the other hand, it is a great autoresponder if you are into entrepreneurship for example, or if you have a blog.

SendinBlue: Free Autoresponder And Very Powerful Tool!

In the same category as MailJet, there is also SendinBlue. It is also a tool developed by a French company.

This Saas suite of software has the advantage of being accessible, while being particularly effective. SendinBlue perfectly meets the expectations of startups and bloggers, not to mention all those small businesses that run on the web.

What can you do with it? Many things. Send and schedule emails, of course, but also measure their reach using advanced stats, create popups, set up a newsletter system, etc.

With SendinBlue, you can also set up SMS campaigns along with your email campaigns. If you have different goals, these two strategies can be complementary and very effective.

But the real positive point of SendinBlue is the ability to set up transactional emails. For email marketing beginners, a transactional email is an email that is sent to an Internet user after they interact with your services: sign up for a newsletter, sign up, request a password reset, etc.

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