Mastering digital marketing is now a must

Do you want to advance your career in digital marketing in 2022? LinkedIn has shared fresh insights into the most in-demand digital marketing skills…

Digital Marketing: The Amazing Transformation of the Job Market

For many people, the Covid-19 pandemic has changed where and how we operate. The adoption of digital collaboration tools is becoming widespread. With some sectors of the economy slowing down at the onset of Covid, many business owners got creative and started their own businesses.

Two of the most in-demand jobs, both now and in the future, are project managers, which were ranked fifth by LinkedIn global job ads data in the third quarter of 2021. Digital marketers are directly behind them, in sixth place.

A study published by the Project Management Institute (PMI) shows that by 2030, there is a global need for 25 million new project managers to organize, plan and oversee project implementation. In other words, 2.3 million new project managers will be needed each year, just to meet the high demand.

Also, as the pandemic has pushed more people to shop and work online, the demand for marketing professionals who are familiar with the latest digital technologies has increased. According to LinkedIn, among the four most in-demand jobs in the field of marketing are digital marketing specialist and digital marketing manager.

in this context, LinkedIn is a powerful tool for building professional relationships It attracted a large number of recruits. Recruiters in all industries use LinkedIn to source new talent, including digital marketers.

If you want to grow your brand and digital marketing skills, a strong LinkedIn presence is a must. When used correctly, this social network can be a source of new opportunities for professionals looking for new roles.

Based on this information and job offers and their activity, LinkedIn claims that half of the top 10 jobs posted on the social network are in digital or media.

LinkedIn explained on their blog:

“While the pandemic has accelerated our industry’s transition to full virtual reality, it has also accelerated the demand for marketers in digital roles. Digital marketers are in greatest demand, while the role of media coordinator is growing faster.”

LinkedIn reports that while “digital marketing” as a term is in high demand, many elements are often overlooked.

“While many marketers present themselves as digital marketers, recruiters are currently struggling to find marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO.”

So it pays to improve on more specific areas, or highlight them better in your profile. This will increase the chances of meeting the specific market demand for expertise.

For this purpose, LinkedIn suggests making use of the various LinkedIn Learning courses to hone and develop your skills.

At LinkedIn Learning, you’ll find a library of courses designed to enhance your digital marketing skills. Digital marketing courses such as “SEO Foundations” and “Digital Marketing Trends” are among the most popular LinkedIn learning courses for marketers.

Sources: LinkedIn, Bizjournals

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