Go Global Retail Janie and Jack acquire Brums Milano, a luxury children’s fashion brand from Preca Brummel SpA

The acquisition is Go Global’s latest strategic investment

Los AngelesAnd the May 31, 2022 /PRNewswire/- Go Global Retail Today announced the acquisition Perms Milano, a leading luxury children’s fashion company with more than 150 companies and franchises in Italy, as well as a strong online presence, offering clothing, shoes and accessories. Also sold in Proms RinacentAnd through 300 independent wholesale outlets throughout Italy.

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Founded in 1951, Preca Brummel SpA is a well-known Italian children’s clothing company. Headquartered in Varese, Italy, the company designs, markets and distributes children’s clothing and accessories under the Brums and MEK banner.

Brums is a classic Italian brand that has created lasting memories for generations of customers. The focus is on beautiful fabrics with elegant designs and subtle details in sizes from newborn to teen.

Brums Milano will continue to be based in greater Milan. Go Global will invest in Brum’s digital capabilities, including artificial intelligence and predictive analytics. As a portfolio brand on the Janie and Jack platform, Brums Milano will initially focus on its core customers in Italy, with their modern approach to children’s fashion and a commitment to sustainable product development and design.

Go Global was previously acquired Jane and Jack from Gap Inc. As of April 2021. Janie & Jack has over 110 retail stores in the United States, and is a powerful online flagship store that is also sold on Saks Fifth Avenue and other leading independent wholesale outlets across the United States.

In this acquisition, Go Global will leverage the back-office synergy of technology, e-commerce, digital marketing, raw material sourcing and collaboration for both companies, creating a premium global children’s clothing platform.

He said, “We are pleased with our first investment in Europe.” Jeff StriderFounder and Managing Partner of Go Global. “We will implement the same evidence we published in Janie and Jack by resetting the operating model and investing in the company’s digital capabilities. Go Global’s international reach will open up new markets for Brums Milano in the US as well as the UK, EuropeMiddle East and Asia.

Deborah GargoloPartner and CFO of Go Global Group added: “Our team of experienced retail and branding professionals will complement the existing team with expertise in the areas of digital strategy, international business development, supply chain, procurement and global operations. Growth is our ultimate goal.”

“We welcome Proms Milan to the family,” he said. Linda Hesley, CEO of Janie and Jack. “This is a great opportunity for Go Global, Brums, Janie and Jack, and we are very excited to expand our brands globally. I believe we will build a bright future together.”

About Go Global Retail

Founded in 2016, Go Global Retail is an investment platform focused on brand acquisition in the consumer segment. The company invests the right capital to transform and grow brands that have failed to realize their digital or global potential. Go Global Partners are investment, retail and operations leaders who work together to create a holistic approach to building great brands through digital transformation in the ever-changing global retail world. For more information visit www.goglobalretail.com

About Janie and Jack

Janie and Jack is a high-end children’s clothing brand based in San Francisco, in California. Operating as a design house, the company develops seasonal collections with modern twists on classic fashion. Janie and Jack are known for their family time, thoughtful details, and unforgettable gifts. Janie and Jack USA stores baby clothes from newborn to size 6 and janieandjack.com up to size 16. For more information go to https://www.janieandjack.com/

About Burz Milan

Brums Milano was founded in 1951 in Varese, Italy. The brand is a historical leader in high-end children’s fashion, presented in more than 450 points of sale throughout Italy. The company designs, markets and distributes children’s clothing and accessories under the Brums and MEK banner. https://www.brums.com/it/

Media connection :
Jeff Nicosia
Go Global Retail
[email protected]

Quality, reliability and Italian style are the hallmarks of Brums clothing.

picture – https://mma.prnewswire.com/media/1827901/BrumsGirl.jpg
Photo – https://mma.prnewswire.com/media/1828771/Go_Global_Retail_Brums.jpg

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