Digital is a sector full of exciting professions whose boundaries are not divided. Many opportunities are presented to those who are planning to move into this field, or who are embarking on a retraining project, whether in marketing, technology or digital creativity. For this, you must already build a strong web culture, by constantly keeping an eye on digital, but also in your chosen discipline.
To know what skills to acquire to make a difference in front of a recruiter, it is necessary to consider both hard skillswhich may be specific to a particular profession, as well soft skillswhich correspond to the human qualities that allow you to carry out your tasks in the digital world.
Hard skills to work in marketing, technology and digital creativity
The hard skills They correspond to technical skills, that is, the different types of knowledge acquired through initial, continuing or professional training. They allow recruiters to quickly learn about the knowledge available to the candidate regarding the desired profile, as well as the tools (technical, creative or online marketing) that he has mastered in order to accomplish the tasks assigned to him.
It can take the form of a diploma, certificate, or even a Validation of Experience (VAE). These skills should be mentioned on your resume and you can highlight them to your future employer during a job interview, supplementing them with results obtained to further your application. You will also have the opportunity to deepen or acquire new technical skills through your professional experience.
If some hard skillslearning a foreign language or managing projects for example, be transversal of many other professions and skills” strict » It may vary, in order to suit the specifics of the profession you practice.
The hard skills needed to work in marketing
A knowledge base on the basics of digital marketing in general is required for those who wish to move into this pioneering digital sector. Among other things hard skills Required for evolution in this branch, we can also note:
- free (SEO) and paid (SEA) reference techniques,
- Mastery of social networks in the context of professional use,
- Impeccable spelling and grammar for writing web content,
- Concepts in CMS (Content Management System), such as WordPress or Drupal, and in HTML to learn how to manage a website,
- Use tools such as Adobe Suite (Photoshop, Illustrator, InDesign, etc.) to produce visuals, audio and video content formats,
- KPI analysis (Key Performance Indicators) using web analytics tools,
- Knowledge of CRM, loyalty solutions (email, newsletter, etc.), growth hack and e-commerce.
Hard skills are expected to develop in technology
Do you want to pursue a career in one of the many technology disciplines? You have the opportunity to become a web developer (back-end, front-end, full stack), mobile developer, application designer, systems and network technician, data scientist, data analyst, cybersecurity expert, digital project manager, product owner, DevOps engineer… For each of these jobs, advanced skills are expected. Here is a selection (non-exhaustive) of the hard skills necessary to work in technical professions:
- Mastering computer programs for your sector of activity,
- Being able to create and manage a website, network, information system or even databases,
- Analyze and exploit data, or create algorithms,
- Design solutions (products and services) to meet the needs of future users,
- Writing skills to produce technical documents.
The hard skills needed to work in creative professions
From technical direction to UX/UI design, through disciplines such as motion design, the digital creative sector includes many professions, all of which require specific skills. Like digital marketing professionals, you will need to know the basics of design, understand the technical limitations imposed by the web, and conduct constant monitoring to adapt to changes and uses of the web.
others hard skills Recruiters expect it, especially if you choose to focus on UI-related professions (user interface) or UX (User Experience):
- for user interface functions : learn how to create fun and intuitive interfaces with the software required to master (Adobe suite, Figma, Sketch, etc.), but also be able to design and reject a graphic compact,
- for UX careers : to be able to understand users’ needs, from personas, surveys and interviews; Identify points of friction to improve user experience through user tests, AB tests, or via analytics data.
Soft skills for a career in the digital professions
complement to hard skillsthey soft skills It represents the human qualities that digital professionals have demonstrated when they put their technical skills into practice as part of their tasks. So for some soft skills no less important than hard skillsFor others, it tends to become more important, especially when companies have to choose between two candidate profiles with ‘skills’. strict Equivalent to the same position.
Curiosity, creativity, diversity and listening skills
To name a few, the primary behavioral skills that should be assessed when applying for digital jobs are curiosity, creativity, openness, organization, or rigor. others soft skills, such as versatility and adaptability, will allow you to perform several tasks simultaneously. The ability to work in a team is also required for many professions on the web, particularly thanks to the advent of tools and platforms that promote collaborative work.
Listening, interpersonal skills, empathy and the ability to be a good communicator will be especially appreciated by your employer and your colleagues, if you pursue a profession that requires constant exchange with other teams or products. If your job requires you to be in contact with clients, other human qualities, such as a sense of service, persuasion and negotiation, are also recommended.
For those aiming for positions of responsibility, team management is another soft skills It is essential not to overlook it, especially if you are destined for a position of Digital Marketing Director or Chief Technical Officer (CTO) for example.
Essential Skills to Master by 2025
According to the 2020 Future of Jobs Report released by World Economic ForumAmong the most important human qualities expected in the world of work by 2025, we find:
- Analytical thinking and innovative ability,
- complex problem solving,
- critical thinking and analysis,
- Creativity, originality and initiative,
- Flexibility, stress tolerance and flexibility,
- Active learning throughout his career,
- Leadership and social influence.
Bonus: Don’t neglect your personal brand
In order to be recognized and identified by recruiters for your technical and behavioral skills, you must be known to all. To do this, you should update your social and professional network profiles to improve them. It is also advisable to run a blog to share your experience, participate in events in your sector, share your point of view and analysis with your online community to stand out from the competition. This is called personal brandsThis means that you will be able to take care of your brand image as a digital professional in the future. Feel free to collect your products (editing, creative content, etc.) into a book to present to recruiters. The goal: to prove to them and convince them that you have mastered everything Difficult And the soft skills Requirements for the job you are applying for.