NFT bands are taking on a new dimension in art, far from being only available on our screens, they are inviting themselves to our concerts, parties, restaurants and other places where only material art prevailed.
NFTs want to interact with their physics community
With the growing popularity of new virtual parties in the metaverse, NFTs are appearing in our physical parties. This is in order to create a bridge between the two worlds and to strengthen the interactions between the projects and their communities.
One example is the Coachella music festival last month, where Vault721, a full-service Web 3.0 agency, took over the Villa Royale Resort in Palm Springs, California to host a weekend filled with NFTs, drones doing physical airdrops and “stalking” Eggs of Ether” on Easter Sunday. Large flat screens displaying NFT line the perimeter of the complex, and waiters serve THC-infused, NFT-style dishes prepared by celebrity chefs.
NFTs have become “cool”, and are especially taken up by many American influencers, such as Logan Paul, Snoop Dogg, and Gary Vee, to be seen as everyday hype items.
So they are increasingly present in our lives, like this restaurant in Long Beach, California called Bored & Hungry, in reference to the Bored Ape Yacht Club.
This restaurant was designed by Andy Nguyen, a food entrepreneur, known for creating exciting food concepts. Last March, Nguyen spent $267,000 to purchase Bored Ape #6184 and two more mutant monkeys afterwards to gain access to the IP and community rights granted to NFT holders.
Armed with a Bored Ape Yacht Club IP, Andy Nguyen transformed the space to show how the marketing potential of BAYC and NFTs can be translated into the real world through his business.
It is possible to pay by credit card, or in Ethereum and Apecoin, the currency of the BAYC project. The restaurant was so successful that it decided to remain open permanently even though it was thought to be a temporary restaurant for 90 days. ApeCoin that will move from Ethereum to its own blockchain.
Open digital art to as many people as possible
Back at Coachella, other projects decided to embark on this bridge between Web 3.0 and the physical device. Denton, the artist behind Dented Feels, created the Dented Feels NFT live at the event, minted it and hauled it off—about 70 participants bought lottery tickets at $7,500 each. Angel Baby Hit staged a real “Angel Baby” show with angel wings on the field. A group called Clay Friends brought in piles of clay and invited people to create and make custom Clay friends.
Another NFT affiliate, Gem Set, took the opportunity to show its community that they were serious about the IRL facilities promised to their owners. The Gem Collection is an upcoming – no release date set – of 10,000 NFTs, each associated with a physical diamond. Many groups put physical activations or assets on their roadmap, but most tend to be over-promising and under-promised. This project reminds us of Novilium and NFTs backed by precious coins.
” For us, it’s about getting people creative IRL. We’ve all created these online communities, but it’s important to get away from the computer and find time to create Bo Brannan is a friend of Clay’s.
Therefore, NFTs occupy a key place in the world of art, festivals and other events that allow people to express themselves and be creative. This aspect of NFTs develops a sense of community and reminds us that the democratization of art makes Web 3.0 more inclusive.
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Passionate about geopolitics, economics, cryptocurrency, Eurasia and travel! (as far east as possible), cryptocurrency trader for 4 years.