Facebook, Instagram, Twitter, TikTok, YouTube and other social networks have become a part of the daily lives of thousands of people. They are used to share photos and information about a special event. It is also increasingly being used as a source of information and has even replaced traditional media such as television or newspapers. To always stay creative every day and deliver golden content, here are 7 must-have types of social media content…
Video is the most preferred and consumed type of online content by internet users.
- By the end of 2022, it could represent 82% of all internet traffic.
- Most importantly, 9 out of 10 people say they want to see more brand videos.
- On social media, video posts generate 48% more views than posts without them.
2. Live video
The ongoing digital transformation, accelerated by Health of 2020, is leading companies to think differently about how they interact with their customers in real time. Live or live video came to the fore during the pandemic, and it’s here to stay. In addition to allowing conversations to be broadcast, it allows revealing of presentations, Q&A, webinars and other virtual events. Unlike the asynchronous nature of waiting for responses to text or image posts, live videos give audiences the ability to ask questions, comment, and respond instantly.
Stories are one of the best channels for video content on social media, but it’s also a great place to post photos, highlight important posts, and share interactive content like surveys, polls, and more.
It is also the most frequently posted type of content on social media. Unlike most videos, still images can be absorbed and enjoyed in an instant. Colors, text (or no text) and other details give users an instant impression of your brand.
You need to prioritize visual content, but don’t lose sight of the power of words. Written content requires the same attention and consistency that you give other content formats and creative elements. Developing a distinctive brand tone and voice that aligns with your visual branding will help your written content stand out on social media.
Infographics are great for condensing complex and detailed content into an easily digestible social media post. If you are dealing with a technical topic, a lot of numbers and statistics, or just a large volume of information that you need to gather in one place, infographics are the ideal content.
7. Interactive content
Interactive posts have huge potential to increase the ROI of your social media strategy. There are many ways to be interactive on social media, but here it comes to content that is interactive in nature – live broadcasts, polls, surveys, Q&A and more.
In order for your brand to stand out on social networks, take advantage of the peculiarities of each platform. Most importantly, don’t be afraid to experiment and get creative with your ideas using these different types of content. Over time, you will discover which ones generate the most reactions from your audience.
Try, test, feel free to experiment, because you’ll never know what’s best until you try!