How to create a digital strategy that stands out from the competition?
The digital marketing manager’s job is to design and monitor the marketing strategy, and sometimes also the company’s communications, by creating original and effective campaigns. Its role is more strategic because it affects many areas of the sector. ” He will work on all marketing tools, be it free or paid, email, affiliate, etc., in order to acquire and retain new customers and turnover for his organization Gwendolyn Coelero, Educational Director of the Digital Marketing Experts Course at the Ecole Digital de Paris, explains, “By mastering these different levers, the web marketing manager will have all the keys to developing the digital strategy of his brand.
Five tips to follow to design an effective web marketing strategy
Many factors must be considered to implement an effective digital strategy. Gwendoline Quillerou breaks down the best practices to adopt to successfully stand out from the competition:
- Know your customer and their value To differentiate itself from other brands by promoting its brand based on its strengths,
- analyze the market By conducting a competitive audit, which will allow you to identify other players in your sector of activity and find the best way to position yourself,
- identify the users of the product or service to be sold, By working on characters in order to master all the peculiarities of your target,
- Understand the expectations of future users to provide them with the best possible user experience and meet their needs, by analyzing their motives and habits in particular, but also in general their web browsing,
- Stay open and informed For everything that is done in terms of graphics and development, to be able to adapt and customize your digital marketing strategy.
The importance of conducting marketing and periodic monitoring operations on the Internet
The educational director also recommends regular monitoring. This is about Learn about new trends in their core business, but also on the web in general This monitoring will allow you to find inspiration to create effective marketing campaigns. His advice: follow websites or blogs specializing in digital marketing, expert accounts on social networks, but also subscribe to newsletters to stay up to date with the latest news and technological developments.
Versatility, team management and digital marketing tools to master
To design a global digital strategy, it is necessary to have soft skills such as curiosity, open-mindedness, or the ability to manage and try several tasks simultaneously. ” A digital marketing manager must be versatile to carry out the projects assigned to him, especially if he develops within a small structure where he will have to get his hands dirty. Team management is also an essential human quality to practice this profession. » The Digital School of Paris offers specific modules to enable you to acquire these skills over the long term. ” During training, our students put their knowledge into practice while working together. They will learn to cooperate and delegate certain tasks to their colleagues. Gwendolyn Coelero confirms.
Advanced knowledge of various digital marketing tools and tools is essential if you wish to pursue a career in this sector. The school principal recommends learning about Google Ads tools, Analytics, or Trends.” Because it is very important to refer to it and to monitor the performance of the actions performed In terms of graphics, Adobe or Canva suite, to create visuals that show your campaigns, is essential for the job. Finally, a digital marketing manager must also know how to use CRMs and CMS and have a good knowledge of HTML.” Without these web development concepts, you wouldn’t be able to effectively practice or optimize your SEO.. »
Training to work quickly in the labor market
Yaëlle Assaraf, a master student in digital marketing at the Ecole Digital de Paris with a creative spirit, chose to follow this career path to convey the message of brands and address their audience thus building an increasingly digital society. ” The training I follow focuses on practice and helps me understand the tools needed for the web, design and communication careers, but also to develop management skills to achieve team projects. Thanks to this knowledge, I’m a versatile, independent worker in business, where my assignments combine editorial design, social media management, and community management.. »
Several modules related to web marketing actions (SEO, SEA, email, CRM, etc.) and creating a digital strategy, which students will need during their professional experience, are offered within this course. ” The instructors, who are professionals, give their experiences and advice, which are very helpful to all learners. ,” continues Gwendolyn Coelero. A note shared by Yael Sarraf, who also emphasized the wording of the training: Intensive weeks devoted to discipline, with time for the theoretical part, then further time for application in a concrete team project. This organization is especially adapted to the rhythm of rotation, as it allows us to focus our efforts during our week at school without impairing learning “.
Discover the program and enroll in the digital school training in Paris
Presentation of the Digital School of Paris
The Ecole Digital de Paris trains in all online professions. The first two years of the Bachelor’s degree will equip you with the skills that you are expected to develop in the various digital sectors. You can then continue your journey towards a first-class Bachelor of Business Administration (Bachelor + 4 level) and Digital Marketing Project Manager or Digital Developer Consultant. To complete your training, several specializations are available to you at MBA II (Baccalaureate level + 5) according to your desire: Master’s degree in Digital Marketing, Digital Architecture, Digital UX/UI or Digital Human Resources. School advantage: Professional training that combines theoretical teaching to gain the basics and practical application in the workplace, with digital courses for study and work accessible from the third year of the Bachelor’s degree.