(AOF) – Dékuple generated sales of €45.9 million in the first quarter of 2022, an increase of 21.6%. Gross margin was 36.7 million and rose 14.1%. The cross-channel data marketing specialist praised the strong growth in digital marketing activities: +53% to 23.2 million. The gross margin for this activity was 13.9 million, up 47%.
In line with “Ambition 2025”, Dékuple keeps track of its expansion strategy which aims to become a European leader in data marketing.
The group’s strong financial resources enable it to support strong growth in digital marketing in order to strengthen its position there, while continuing to invest in its portfolio activities that generate recurring revenue.
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Mass media: the gradual disappearance of a free press and
Regional press reports
The pandemic has severely affected a free press that is already struggling. The first headline for the crash was the daily Metro, which ceased publication in 2015. The health crisis has reduced ad spending for several months while the economic model of these headlines is entirely dependent on advertising revenue. In addition, discontent with public transportation, and the popularization of remote work in companies have further reinforced the unfavorable context. According to data from ACPM (Alliance of Press and Media Personalities), free news journalism experienced a 54.3% drop in circulation in 2020, compared to 2019. The only survivor now is the 20 Minutes newspaper (created in 2002). Since June 2021, its hard copy has been distributed three days a week. After a 38% drop in trading volume in 2020, digital banking is back to normal.
As for the PQR (Regional Daily Press), it is ramping up initiatives to boost digital subscriptions, having long escaped the newspaper distribution crisis thanks to subscriptions. According to the ACPM Monitor, the share of online digital copies (individually and by third parties) accounts for 57.3% of the circulation of national dailies, but only reaches 10% for regional dailies. To retain digital subscribers, who are more fickle than paper subscribers, regional dailies are expanding their content offering. Thus five publishers (“Le Télégramme”, “La Voix du Nord”, “Sud-Ouest”, “La Nouvelle République du Center-Ouest” and “Ebra”, a subsidiary of Crédit Mutuel together hold several titles) in television Inside a company, Territories TV, to better monetize its digital audiences.