9 Tips to Get Influencers to Use Your Products

Although influencer marketing is not a new concept, it has become very popular in recent years. As the world around us becomes more technologically advanced, companies are devoting more time and effort to this marketing approach than ever before. A good partnership with an influencer can give your brand a huge boost…

The Amazing Rise of Influencer Marketing

Many brands have learned to harness the power of working with influencers in marketing, whether they are virtual influencers or not, and this trend is set for growth. According to Entrepreneur, spending on influencer marketing could reach between $5 billion and $10 billion by 2022.

Since the exponential rise in the use of social networks such as Instagram, Youtube, Tiktok, Snapchat, Meta (AKA Facebook) or even Twitter, where every user has the same opportunity to create a large audience within the platform’s rules and features, influencer marketing has grown from a small phenomenon into a global industry with billions Dollars are backed by businesses of all shapes and sizes.

– you might be wondering why ? »

– » Because it works! » We will answer.

” Yes, but why ? ”

» Because it is more effective to tell a friend that you like that you are cool And the than spending days trying to convince yourself

Let’s go a little further.

As a reminder, influencer marketing is a relationship between a brand and an influencer. An influencer promotes a brand’s products or services through various social networks.

Not to be confused with celebrity endorsements, influencer marketing does more than just associate a celebrity with a brand. Influencers must be authoritative figures within a niche community and maintain a loyal following.

Also, they usually have knowledge or experience of what they are advertising.

Are you out of ideas or not at all sure how to do it? Follow these 9 tips to increase your chances of influencer marketing using your product.

  • If a celebrity visits your store, ask them to mention your store on Twitter or take a photo (with you) and upload it to Instagram.
  • Pick a rising star on social media or a blogger and always be ready to give them gifts. If some influencers only want a few hundred dollars, others will want more. Either way, make sure what you offer fits your budget.
  • Subscribe to platforms that connect well-known brands and personalities/influencers like Reech to find a good celebrity agent or publicity contact.
  • If you don’t have six or seven figures to offer a celebrity to work with you and promote your brand, be prepared to give away a percentage of the company’s equity.
  • Personalize their packaging. Whatever product you send, it should match the star’s image and personality.
  • Make sure your gift is well wrapped and supplied well to increase the chances that the agent will pass it on to their customers and take an interest in your products.
  • Show that you are socially involved. Connect with celebrities who support a cause that matches your brand’s mission and message.
  • Do not forget to insert a small card in your package so that the celebrity or actor can easily communicate with you.
  • Finally, pay attention to your image. Avoid bombarding the agent with calls and emails a week after sending your gift. It’s a great way…throw it in the trash!

Although there is no guarantee that your product will end up in the hands of an influencer when introduced, it is still worth it. Don’t forget, that a small tweet, photo or Instagram post can actually increase your company awareness, your brand credibility and therefore your overall sales thanks to influencer marketing.

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