Even though infographics have been around for several years now, many brands still make beginner mistakes when it comes to infographic optimization for SEO. Discover the basics of working on that particular visual content and thus boosting your site’s impact and ranking…
User search intent
Ensure that your content addresses a specific user query or problem. A useful way to include a search intent is to organize the content in an infographic, based on the user’s journey. You can do this by setting the sections of the infographic according to the importance of different user queries in that area.
6 Key Elements of SEO Improvement
If you want to learn how to improve SEO for images, focus on a single keyword or keyword phrase. Once set, consider the following:
- URLs : Make sure the keyword or key phrase is clearly placed in your post URL;
- Title : Type a catchy title that includes the keyword;
- meta description : Always include your keyword in the meta description;
- H1 : add your keyword in H1 header;
- Image file names : Save your image file in the correct resolution and include the keyword in the file name. The same applies to the photos accompanying the posting;
- Alt text for image Your keyword also applies to the “alt text” of the images in your article, including infographics. Tell search engines what your photos are.
In any case, avoid keyword stuffing altogether.
Original and high quality photos
What really attracts visitors to your infographics? Pictures, of course. But if you create faded and blurred graphics, needless to say, no one will care about your content and your infographics will go unnoticed. Several market studies reveal that using high quality, original and relevant images is one of the essential steps towards SEO for images. So, invest some time in creating a high-quality, original infographic to get better search engine rankings on Google.
File size and upload time
Smaller files load faster than large and huge images of course, and Google (like everyone else) prefers web pages that load quickly. However, don’t make your file so small that it becomes blurry or hard to read. Limit the file size as possible.
Also monitor your bounce rate. Similar to page load times, Google’s main priority is to provide relevant content to searchers. If you have a high bounce rate, Google will assume that people are not interested in your content and will not display it on its results page.
The main point in optimizing images, especially graphs, is knowing the most commonly used file types: JPEG, PNG and GIF. The three have significant differences.
This file type supports a full range of colors. Almost any device and software can open and save as a JPEG, which makes it the most universal of the three. It’s perfect when you want to reduce file size and don’t mind giving up a bit of quality to create a very small file.
Examples of use : Pictures in a slideshow, blog or social network.
This file type is ideal if you are working on small visual elements, such as logos, graphics, and buttons. Using compression techniques that limit GIF files to 256 colors, their file size allows for quick visual loading. Today, GIFs are mostly used only if the image contains animation.
Examples of use : Banners, simple graphics, buttons, icon, gifs and repeating.
This file supports compression without loss of image quality. Its transparent background allows it to be incorporated into other photos or graphics without additional editing steps. With a higher resolution, it delivers higher quality images and clearer text, but a larger file size can slow down website performance and document load times.
Examples of uses : Charts, graphs, logos, pictures, and computer graphics.
Image SEO has come a long way. Although it may seem boring to rank your site highly in search engines, optimizing your infographics for SEO is a strategy that will always pay off in the long run.