The current outbreak has caused significant disruption to businesses in various sectors, but the sector most affected remains travel and tourism.
Because of this transformation, travel industry She had to review her marketing techniques in order to publicize her activities. In addition, the tourism sector has witnessed a significant development in terms of digital video and a strong connection to it influencer marketing throughout the epidemic.
Effect COVID-19 About the travel industry
epidemic forced tourism sector to change its operations. Due to the impact of COVID-19 on the travel industry, travelers have accepted new trends. Locked up at home, they began surfing the internet to find ways to stay active.
Individuals have had the opportunity to get back into routine and reset their priorities in the wake of the global outbreak. This situation also allowed many people to devote more time to the family, especially those who had to help their children pursue virtual education.
Some tourists are attracted to countries that have experienced significant tourism losses due to reduced activity. They want to help these countries by stimulating their economies. Some people like to travel in style and love to come back. Others are looking for a quiet tropical island where they can relax while connected.
The family plays a central role in this pandemic. Originally, local governments implemented house arrest, but it was impossible to safely communicate with extended family members. People were using video conferencing to interact with distant relatives.
In the wake of the outbreak, many people are becoming increasingly wary about air travel. Therefore, in the coming years, more and more people will travel locally and locally by bus, train or car.
Discover the influencers who promote sustainable travel
influencers striving to develop New Marketing Strategy to its partner travel companies, to respond to the return of travel to the destination within tourism. The travel industry will face new challenges, but also new opportunities.
Many influencers emphasize clean and safe travel. Others try to encourage national or local travel. In terms of travel standards, this is a unique and ever-changing time. So it becomes exciting to bet on it New Influential Profiles Taking into account sustainability and everything related to the environment.
Leveraging Influencers in Tourism: A Long-Term Strategy
Influencers in tourism It has the potential to make a difference in the travel industry. Their power is increased by people who value real, long-term relationships with people they trust. Collaborating with influencers can lead to an engaging user experience that inspires other followers to participate.
Influencers have recently been raising consumer awareness in various areas of the travel industry. Responsible and ecotourism And luxury cruises are just two examples of topics discussed by influencers.
Also consider subtle effects
celebrities and macro influencers It has always been in demand in advertising. In fact, this practice is becoming more and more common every year. Many travel companies are already collaborating with celebrities to use their power. Total Influencers Being one of the people who have a large number of followers on social media.
cooperate with Micro influencersOn the other hand, it can help you reach a wider audience while providing more relevant and original content to your customers. While current initiatives may not reach everyone, micro-influencers are a great way to spread material.
Travelers want to travel safely
COVID-19 has made people reconsider their perception and experience of travel. They are looking now virtual tourism Who can take them to another place.
At the beginning of the outbreak, when people were looking for ways to escape, Video consumption I jumped. The tourism industry has been quick to take advantage of this trend, producing more interesting and informative videos on their sites.
In fact, being able to live vicariously through influencers in other countries has become a popular way to experience new cultures and travel to new places. This is absolutely true because a country like the United States, for example, puts multiple restrictions that pile up, such as COVID testing alongside restrictions ESTA for USA.
from the past, YouTubers earn money By collaborating with companies on the platforms. Travel bloggers belong to influencers who have seen their audience grow due to COVID-19.
Collaboration with influencers They can help you provide local recommendations when your clients are at home and have limited travel options. The possibility of discovering local sites becomes much easier with their help. Influencers are also great at letting their social media followers know about your business.
Follow the trend of professional content influencers
Previous generations prioritized family livelihoods while travel was seen as a luxury. Millennials and Generation ZOn the other hand, she now appreciates more intense physical activities, including social events and travel. Therefore, financial criteria play a less important role compared to the ability to travel and explore.
Also, with the development of new technologies and social media, the newer generation has become technologically advanced. Additionally, many people turn to consulting travel and content influencers to plan their future vacations.
For example, a group of travel influencers came together to explore new places and discover areas in which they could generate business ideas. When customers have been drawn to content that includes perfect experiences like love or adventure, online travel influencer marketing has gained popularity.
The temptation of travel influencers She relies on her popularity and ability to connect with her followers through their travels. Travel influencers have access to places and accommodations that most people can only dream of, including stays in high-end hotels and visits to major sites.
Find travel influencers tailored to specific needs
Content created By Users An excellent branding tool for businesses and advertisers alike. Develop customers and consumers who want to promote your service or product to their followers Content Marketing Created by users.
When done effectively, user-generated content surpasses all other forms of advertising in terms of effectiveness and reliability. It is also inexpensive and can help with SEO or SEO. When it comes to influencer marketing, authenticity is everything.
To get the most out of Your relationships with influencersMake sure their values match yours.