Digitaleo (Rennes) buys Kamp’n (Marseille) »PACA Economic and Political Bulletin

Thus, it offers the most complete on-premises Marketing as a Service (SaaS) platform on the market.

Kamp’n has been acquired by Digitaleo, expert in local marketing campaigns (direct marketing, social networking, presence management, customer reviews). Headquartered in Paris and Marseilles, the company of more than 20 people has developed a complementary SaaS platform that specializes in managing multiple local social ads and Google Ads campaigns that allows data collection to automate and contextualize ads according to the local context. With this external growth, the two companies will offer all-in-one services and software on all digital and local communication channels.

The group intends to offer this unique offer in France to its 4,500 customers, consisting of more than 500 main accounts organized in POS networks and recognized brands such as But, Adecco, Filorga or even Atol, Salamander, Orpi and Del Arte. More than 20,000 points of sale use the Digitaleo platform daily to activate local calling.

Digitaleo, the solid conglomerate of Rennes, a local marketing expert also based in Paris, has completed the acquisition of a majority stake in Marseille-based Kamp’n. Funds and business angels, Smallt Capital and Provence Business Angels, are selling their stake in Kamp’n to Digitaleo.

“This merger was clear, Kamp’n is the most powerful platform in the market for managing multi-site ad campaigns on Facebook and Google. We were impressed by the strength of their platform, the integration of teams’ experience, and the possible commercial and technical synergies. The company is the twin of Digitaleo, but in the complementary part to ad campaigns. This also boosts Digitaleo’s record year in terms of customer acquisition, which is evidence that marketing and local communication are a real challenge for retail networks.To differentiate themselves from purely e-commerce players, brands must focus on their strengths, including proximity, thus Enhance their points of sale through local and digital communications.‘,” confirms Jocelyn Dennis, CEO of Digitaleo.

The two connected platforms now allow brands to run campaigns from headquarters or the point of sale. This from Digitaleo allows brands to manage their direct marketing (e-mail, SMS, print, voice messages, etc.), their online presence by managing Google My Business or Waze pages, managing content on social networks, and also their customer reviews. On the same principle, Kamp’n platform runs multiple locally sponsored campaigns on Facebook, Instagram and Google. In addition to the platform, the two companies also offer marketing agency services to clients who want maximum support or entrust the implementation of their digital communications plan.

Kamp’n was established in 2016 by Charles Martin-Laval, it is one of the startups with strong technology and one of the few in France to have an independent tool certified by Facebook Marketing Partner & Google Partner in France. With nearly a hundred clients in France and abroad, Kamp’n is experiencing rapid growth in its recurring revenue: +70% in 2021. To support this growth, Kamp’n needed to find a partner. The alliance with Digitaleo seemed to us the wisest because we would be able to develop strong synergies both in research and development and at a commercial level.”identifies Charles Martin Laval who remains Kamp’n’s CEO and shareholder.

fast growing market

According to Magma France, the market for communication on social networks is growing strongly in 2021 (+45% in France), already reaching 3 billion euros. It is the most dynamic part of digital communication. It is also a preferred channel for brands and retailers to reach local communities. Globally, digital advertising revenue (search, social, video, signage, and digital audio) increased $105 billion (+31%) to $442 billion. Digital formats now account for 62% of all advertising investment worldwide. Growth in advertising is driven everywhere by the strong economic recovery (global GDP +5.9%) and household consumption, as expected. But these high growth rates suggest that this is not just catching up in the post-Covid market and that organic growth factors are also behind the massive digital acceleration in 2021.

Complementary experience

The two companies have already connected their platforms. Thus, retailers can choose to leave control of the local POS thanks to models approved by the marketing department or maintain control at the campaign management headquarters in the multi local mode. “We have already launched a joint local connection offering that serves major national networks, and this is only the beginning, and we have great prospects for future development,” explains Jocelyn Dennis.

With a total of 90 employees, Digitaleo and Kamp’n plan to hire about ten employees in 2022 and aim to go from a consolidated turnover of €11 million in recurring revenue in 2022 to €15 million in 2024. Through organic growth, thanks For regular investments, while ensuring increased EBITDA. With BPI France and Unexo in its capital, Digitaleo plans further overseas growth operations in the future to increase recurring revenue, complete technology solutions, or develop its presence in France or Europe.

About Digitaleo

Digitaleo publishes the only digital platform that brings together all the tools of local communication: direct marketing, social networking, presence management and customer reviews. The solution targets brands, franchises and retailers, and allows them to implement their local communication strategy with their customers (via email or SMS campaigns), to create and publish posts on social networks, to generate more traffic at points of sale and to centralize reviews for better control over their electronic reputation. Digitaleo now supplies more than 4,500 companies across France including Atol, Salamander, Crédit Conseil de France, Autodistribution, Class’croute and Millet Mountain which represent more than 20,000 points of sale in highly diverse business sectors such as automotive, specialty distribution, education and personal services. business, banking, or real estate services. The company, founded by Jocelyn Denis in 2004, has more than 70 employees with a head office located in Rennes, la Fabrique, which has become an emblematic place for digital in Brittany. In the middle of 2020, it has merged BPI and Unexo into its capital.

For more information: / LinkedIn: DIGITALEO

About Kamp’n

Created in January 2016, Kamp’n is a Saas platform for optimizing advertising campaigns on Facebook, Instagram and Google. Kamp’n is today one of the only independent tools certified as Facebook Marketing Partner and Google Partner in France. With a hub of partner APIs, the platform collects data to automate and contextualize ads based on weather, sports scores, or even email sequences. Its clients are large groups and brands such as BUT, Adecco, Mediapart, Ouest France or Filorga Laboratories.

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