▷ TikTok, No. 1 of the most downloaded apps in the world

TikTok, Instagram, Facebook, WhatsApp, Snapchat, Zoom… What is the most downloaded app in the world between January and March 2022? We tell you everything!

Sensor tower has been deployedStore intelligence data summary report, Its periodic report on the most downloaded applications around the world. Not surprisingly, TikTok takes the number one spot in the first quarter of 2022.

Despite the best efforts of its competitors to replicate its many features, Meta, Instagram or Twitter cannot slow down The impressive growth of TikTok. Meta in particular wanted to distract users by creating a metaverse, but nothing helped, TikTok did not want to give way.

CapCut is also keeping up. This video editing tool for TikTok, also owned by ByteDance, has retained its place in the list of top downloads. This further confirms the strong growth momentum of this app.

Still hesitant to use TikTok? From January 1 to March 31, 2022, demand exceeded 3.5 billion downloads It thus became the fifth (and only non-Meta) app to achieve this feat.

And if it has crossed 10 million downloads in the past nine quarters, It has been downloaded more than 175 million times since the beginning of 2022. WhatsApp already recorded 250 million downloads worldwide in 2018, but no app has been downloaded more than TikTok since then.

Other Important Figures: First Quarter of 2022TikTok has surpassed 70 million downloads on the App Store Only the third time. The app also ranks third overall in Asia despite being banned in India, a country that has one of the largest app install markets in the world.

The same success in Europe is for TikTok, which takes first place, followed by WhatsApp and Telegram. For its part, Instagram slipped one order in the last quarter and comes in at number four. Telegram had its second best quarter in Europe in the first quarter of 2022, after 28 million downloads it achieved in the first quarter of 2021. Furthermore,App Store, WhatsApp ranks first, While in the Play Store it is the fourth.

in the United States of America, Latest appThe proof that succeeded in overtaking TikTok was Zoom in the fourth quarter of 2020. But TikTok quickly reclaimed its place by once again becoming the best app every quarter since the first quarter of 2021. And with downloads increasing 19% year-over-year, The app remains the number one app on Google Play for the third consecutive quarter.

Other important data

Regarding the games, Which also gained a lot of momentum over the past few years, Subway Surfers, Wordle (2016 original), Coloring Match, PUBG Mobile and Roblox were the most downloaded apps. Subway Surfer in particular recorded more than 15 million downloads from January 1 to March 31, 2022.

On the other hand, Meta and Google Win lead the way in terms of the best publishers. These are the undisputed leaders that ByteDance follows globally. In the Apple App Store, Google ranked first, followed by the Chinese Tencent, Meta, ByteDance and then Alibaba Group. In the Play Store, Meta overtook Google, while the third place was taken by the game’s publisher, Swedish group Embracer.

in the app store, Games come in first, up 1.8% year over year (2.34 billion downloads). They are followed by:

  • utilities (top);
  • entertainment applications (stable);
  • Applications for photos and videos (bottom);
  • Purchases (top)

same direction on Google Play Store As games grew by 2.1% (12.03 billion downloads). They are followed by:

  • tools (sharp increase);
  • entertainment (bottom);
  • financial (sharp rise);
  • Social (sharp drop).

anyways, Unprecedented growth of TikTokt, and its addictive “For You” stream continues to attract more and more users. As per data.ai:

“We expect TikTok to exceed 1.5 billion MAU in 2022, and after just one quarter in 2022, TikTok has already shattered that prediction. Not only does TikTok have a growing user base, but the app has fostered deep engagement – ​​global users spend outside China averaged 19.6 hours per month on the app in 2021.”

Lots of reasons to run TikTok when you’re a small business, right? And you, do you use TikTok? Are you surprised by all these results?

Sources: SensorTower, data.ai

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