▷ How to create a successful landing page? Meta advice

The landing page or landing page is of vital importance for maximizing the conversion rate. Essential to the user journey, the engine of your content strategy, working to communicate with the visitor and persuade them to act. To create a successful landing page, discover what Meta has to offer…

The user experience is constantly evolving

Over the past two years, in the wake of the health crisis, consumers have been forced to rethink how, when and where to shop. At the same time, this situation has forced brands to stay competitive by also rethinking their marketing strategy as well as the selling process.

This explains the massive shift in e-commerce and mobile shopping for brands and consumers alike. In fact, a recent study by Meta confirmed that 66% of consumers surveyed said that the mobile phone has become their own Most used buying tool. And that consumer behavior that isn’t slowing, with consumers’ expectations of shopping experiences higher than ever before.

In a recent study, 80% of people said soThe user experience that a company offers is just as important as its product. More than half of shoppers, for example, will leave a site that takes more than 3 seconds to load.

An Emplifi survey also found that 32% of consumers would stop hanging out with the brand they love. After one negative experience. Today, more than ever, brands must develop and sustain their digital marketing strategy.

For brands, the goal should be to intentionally create customer-centric experiences that create meaning in relationships. As companies explore opportunities to improve the entire customer journey, the best place to start is by optimizing your landing page. This step will increase your engagement rate as well as your conversion rate.

Why are landing pages essential in digital marketing?

A landing page or landing page is a static page that acts as a file Site portal. Also known as a lead page or landing page, leads or customers usually “land” after an action. For example, they may have previously clicked on a marketing promotion, marketing email, or just an ad.

A good landing page targets a specific audience. It provides them with valuable content, product, or service in order to convert a higher percentage of your site visitors into leads. At the same time, you’re capturing much-needed information about them, who they are, and what they’ve turned into.

For example, this page allows visitors to use marketing offers such as coupons, demos, or free trials of your product. It also allows you to download your content presentations (webinars, introductory documents, e-books, etc.).

Thus a landing page can make your marketing strategy more effective. Moreover, its advantages are numerous:

  • Lead generation
  • Give your offers a place to live: Marketing offers and landing pages go hand in hand;
  • collect demographic information about your prospects;
  • Understand the most engaged potential customers;
  • providing fuel for other marketing channels;
  • Provide insight into the effectiveness of your marketing offerings.

Now that you fully understand what a landing page is, how it works and why you need one, it’s time to take the next step: understand what it looks like and above all how to create a successful landing page.

How do you create a successful landing page?

To get impactful and improved customer experience-oriented results, you need to fully understand what your customers want from you and then deliver.

Meta identified six critical points:

  • Website loading speed : Make sure your landing pages load in less than 3 seconds;
  • Continuity between the ad and the landing page When people click on an ad, the landing page should look like the natural next step;
  • TheFrequently asked questions by customers : Identify frequently asked questions from your customers and include those answers on the landing page. Allowing potential customers to go through multiple pages to find the answer they are looking for is bad for you;
  • altruism Put yourself in the shoes of your customers;
  • The Mobile Compatible : Mobile-friendly interface design. According to Meta, adults now spend more than 4 hours per day on their cell phones in the US alone;
  • advertising experience : Evaluate your own experience of advertising on the landing page.

Ensuring that the experience from the ad page to the landing page or mobile landing page is optimized is critical to the growth and performance of brands. And while keeping these basic elements of a converting landing page in mind, all that remains is to follow these tips to improve your user experience and increase your conversion rates.

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