Key numbers you absolutely need to know in 2022

Since its inception in 2010, it has become the ultimate photo sharing platform. More than 1.16 billion monthly active users on the site. On average, users spend 53 minutes per day on Instagram, making this platform the second most visited social network after Facebook. So Instagram is a great opportunity to develop your company’s reputation and activity. Discover various key people on Instagram to find out what your goals of fame, loyalty or acquisition are…

Instagram age demographics

age Percentage of users
13-17 7.3
18-24 29.8
25-34 33
35-44 16
45-54 8.1
55-64 3.8
65+ 2.1

Gender demographics on Instagram

sex Percentage of users
Women 50.8
man 49.2

Sources: Hootsuite, WeAreSocial

Interesting source of leads

Instagram is still a viable way for users to find new products and services. With 79% of marketers considering Instagram an integral part of their campaigns, it’s no wonder that even in 2022, it’s still a compelling source of leads. This versatile platform already has a wide global reach and 83% of its users turn to it to find new products or services.

Instagram sales acceleration

According to a Facebook study in 2019, 65% of participants visited the brand’s website or app after seeing it on Instagram. 46% of respondents made a purchase from a brand online or offline.

After viewing posts with product information on the platform, 87% took a specific action, such as following a brand, visiting their store, or making a purchase.

Influencer Marketing and Instagram

Instagram is the preferred channel for brands involved in influencer marketing. In fact, daily users spend about 8 minutes on the app and 500 million use Instagram Stories daily. There are also a large number of influencers on the site with a huge number of followers. With the right Instagram marketing strategy, you can also become an influencer brand.

With many influencers making Instagram their primary platform, the user base is steadily growing. With millions of brands advertising on the network, it is no surprise that Instagram is quickly becoming the social network for users and digital marketers.

  • Instagram has been downloaded 3.8 billion times;
  • 95 million photos and videos are shared on Instagram every day;
  • 4 million businesses use Instagram Stories ads every month.

Source: social media giraffe

4 out of 5 brands use Instagram for influencer marketing

Although Instagram saw a slight decline in usage in 2020, its popularity increased in 2021. Instagram is the network of choice for influencer marketing campaigns, with 79% of brands (compared to 68% in 2020) rated it the most popular platform importance to him. in 2021.

77% of micro-influencers in fashion prefer Instagram

An influencer’s preference for Instagram is greater when the influencer works in a highly visible setting such as fashion. In comparison, only 31% of micro-influencers in entertainment/pop culture prefer Instagram, which is a lower visible niche.

Over the past few years, Instagram has evolved from a place of flexibility for wealth or accomplishments into a useful platform for business purposes. Thus, using Instagram in B2B can have a positive and significant impact on your business.

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