Voice assistants (Siri, Alexa, etc.) are becoming an increasing part of our daily lives. In 2021, 1 in 2 French people use the voice assistant And 77% of them consider the voice assistant to improve everyday life*. Perhaps you yourself are already one of those millions of people around the world who call their favorite voice assistant daily by saying “Ok Google” or “Hey Siri…”?
Besides searching the web, intelligent voice-enabled assistants can be used to find directions, book a table, make an appointment… Ever wondered what website builders do to appear in search results? Voice search? They are applying these good practices!
Virtual assistants and other devices that allow voice search have become an involuntary reflection in our daily lives. It helps us find solutions to our questions from the user’s point of view.
In the meantime, the device will convert the voice request into a query on a search engine, and show the appropriate results. In other words, it shows the results that Google would have returned to you, depending on the keywords detected in the question.
It is therefore imperative that websites understand how to adapt to this new method of searching, in order to be found and consulted!
What should you do on your website to improve voice search?
To optimize his website for voice search, the starting point is to understand that to respond to a voice search, the virtual assistant will choose among the first results returned by search engines. This brings us back to traditional SEO problems (search engine optimization): a site needs to improve its position (the way it ranks among results) in search engines by following SEO recommendations.
1. Optimize your website for voice search by applying SEO rules
One of the first criteria that search engines prefer is page load time. People don’t want to wait when looking for information.
Websites that load quickly appear at the top of Google search results.
One of the easiest pieces of information to find is the load time of your site’s pages. In particular, Google released PageSpeed, a free “crawler” tool that scans a website and assigns a score based on how well it performs. You can also use other free load time measurement software, such as GTmetrix or Dareboost, if you wish. These tools will also give you additional tips for improving your website’s loading speeds, which will help your site rank better in voice search results.
Among other technical performance criteria, it is also recommended to check the responsiveness of your website, meaning that it is suitable for viewing on any type of device: mobile phone, tablet or computer.
If you are using media (photos, gifs, videos), consider compressing it for better performance. Less Heavy File = Faster Loading File!
The URL of your site can also be important, because in some cases it is easy to reference. Choose a relatively short domain name that represents your business while including your keywords.
2. Optimize your website for voice search by answering frequently asked questions in your industry
You should learn about the most frequently asked questions in your industry or among your target market.
The vast majority of voice searches come in the form of questions, so ensuring high rankings for these queries is essential in terms of SEO.
To get started, you’ll need to know the most common queries in your industry or market, whether they’re asked through voice search or through a web browser. To identify these questions, first search using keywords related to your industry and check the questions that appear on the first page of results.
These questions appear at the top of the page as part of a Google feature called Google Snippets. This tool allows you to highlight material on the website that answers certain queries,
For example, people will likely be looking for a VTC vehicle around them that offers a child seat option. If this is your case, let us know!
The goal is to appear in this part of the results.
If the questions that appear have already been answered by your opponents in several articles, you will have to stand out by answering different queries. We suggest you use the Answer The Public website to help you with your search. It allows multiple free searches to be performed each day and presents the questions in easy-to-understand illustrations.
Then the approach is the same: create content that succinctly answers the query in order to appear in a Google Snippet and share your content in voice search results. If we take the example mentioned earlier, it would be useful to create a FAQ page detailing the various possible services, noting in particular that your VTC vehicles have an optional child seat.
3. Optimize Your Website for Voice Search by Turning on the “Local” Card
The domestic aspect is another useful lever. Google voice search results are often associated with searches for items or services in a user’s immediate vicinity.
For example, people are likely to search for restaurants around them that offer a delivery service. On your Google My Business profile, you can indicate your address, business hours and delivery area. In practice, Google allows you to enter up to 20 service areas, which can be a city, department, region or even a country.
It is necessary to have a Google My Business page in order to appear in these results: Page creation is completely free, and allows potential consumers looking for you to quickly locate your contact details (and thus your geographic proximity), along with a link to your website . Thanks to this site, you will appear frequently in voice search results.
If you also have a physical presence, such as a store or office, you can take it a step further by providing content specific to your local area. Our recommendation is to write about your city or neighborhood so that it appears in searches for this site. If you’re a baker, for example, following this advice means that when someone asks you “Which baker is the closest?” likely to appear in the results.
How many voice searches are there?
In 2019, 3.25 million digital voice assistants were used worldwide. And the trend continues: according to Google, one in five queries with this leading search engine are made using voice search. Lors de la création de contenu pour nos sites Web, nous devons tenir compte de la recherche vocale, tout comme nous devons tenir compte des meilleures pratiques du SEO (Search Engine Optimization) pour optimiser et augmenter le classement d’une page dans des les résult Search engine.
* A study conducted by the Isoskèle Survey Department on a sample of 2,500 French people aged 18 or over, from Friday 2 April to Wednesday 7 April 2021.
About the author
Gandhi, French Internet Actor. Gandi is a domain name registrar, host, email provider, and SSL certificate, with only one ambition: to make the web accessible to everyone.