Digital Marketing Specialist | Distribution MTN Dewds Inc.

Work summary
Reporting to the Web Manager, the Digital Marketing Specialist will be responsible for developing and implementing our Pepmint Cycling and Orage digital marketing strategy. This person will be a key member of a dynamic marketing team. This person will also be responsible for improving the content of our websites.

Specific jobs to be performed

  • Develop, implement and improve leading paid digital campaigns from inception to launch, including search engine marketing campaigns and all other types of paid media across different advertising platforms. (SEM, social, presentation)
  • Manage paid media campaign expenses, stay within budget, estimate monthly costs and reconcile variances.
  • Define, measure and evaluate KPIs for paid media (such as CTR, CPC, and CAC).
  • Create performance reports
  • Ensure technological monitoring and site optimization to promote better references (SEO optimization and search engine marketing);
  • Collaboration in developing natural reference strategies
  • Work with the marketing team to drive SEO in content creation and marketing.
  • Create and distribute social media content to increase web traffic, sales and company awareness.
  • Develop the editorial calendar and ensure its distribution on social networks.
  • Planning and ensuring the preparation and dispatch of targeted newsletters and campaigns.
  • Contribute to the growth of the online community and engagement;
  • Carry out the development and maintenance of the online catalog of products, categories and subcategories; Ensuring that information is accurate to norms, standards, classification, and presentation through filters or features
  • Participate in “brainstorming” sessions and various projects with the marketing team.

Overview

  • Love skiing, cycling or being outdoors
  • You are curious, strict, independent and have initiative
  • You rely on data and are always looking to improve everything you touch.
  • You are creative and want to challenge the norm to stand out.
  • You have good adaptability and can manage several projects at the same time.

Requirements

  • Bachelor’s degree in Marketing or Communication or a combination of relevant and relevant training and experience
  • Perfect mastery of French and English, spelling and style.
  • 2 years of experience as a Paid Media and Search Engine Optimization (SEM) Specialist or equivalent.
  • Proficiency in analytics and paid media platforms, such as Google Analytics, Google Ads and Facebook Business Manager.

Why join us?

  • Discounts for employees on many brands in the skateboard and bicycle industry
  • The possibility of performing tasks remotely during COVID-19;
  • The opportunity to develop within a growing e-commerce company;
  • Opportunity to join a young, dynamic and talented team
  • Annual allowance on Orage and Peppermint products

This job offer is no longer available.

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