The new generation of NFTs, to use more than one collection

Monkey Drawings (“Bored Monkeys”), the first-ever tweet line or an animation of Donald Trump nude on the lawn, here are some of the NFTs that have each sold for millions of dollars since the beginning of 2021, under the intrigued and wary public eye. “Irreplaceable tokens” or “non-fungible tokens,” which are digital objects that are unique and cannot be tampered with, have opened up a new collectible market, to which tens of billions of dollars have flowed in.

althoug, “NFTs are very primitive at the moment” Sandy Khund, founder of the startup Credenza, explains. outside the art world, “They don’t have many jobs, interest”. “Most of them are monkeys or things like that, and they are useless.” Juan Otero, general manager of online travel website Travala, frequently refers to the famous “Bored Apes”.

Starbucks, which will soon launch its own NFTs, sees it as more than just Programmable active, which can also be a track. Having a non-fungible token in the colors of the coffee giant will unlock access to it “Unique Advantages” as well as a ” social communication “ A new vision for a blockchain-based loyalty program. This technology, on which cryptocurrencies and NFTs are based, makes it possible to use the same module for different applications.

On the institutional side, in July 2021, the small republic of San Marino, in the heart of Italy, launched a passport for a vaccine against the coronavirus, behind which the NFT was hiding. While the European digital Covid-19 certificate was designed for the European Union, this passport was intended to be verified everywhere, without the need for a dedicated mobile application.

“Guaranteed Madness”

Credenza, for its part, is in discussion with sports teams and leagues to develop a vision for the Swiss Army Knife from the NFT Edition, which has been adapted for new uses. NFTs and blockchain “Accessible in multiple worlds, whether you want to go watch an NBA game in the lounge or a concert in the metaverse” explains Sandy Khund, referring to this digital world where one can live a virtual life, as in the Roblox or Minecraft video games.

Jane McMillan of marketing firm Incendio also cited the example of the indie rock band Kings of Leon. As part of the NFT release of his album “When You See Yourself,” he released eight “Golden Tickets,” each of which secured four front row seats on all of the band’s future tours. If you are a brand Jane McMillan explains, “Think of the most coveted experiences, the most exclusive access, or something that is sure to go viral, and encapsulate that in everyone’s NFT. The madness will be guaranteed thanks to the rarity.”

Among the most successful examples is the tourism booking platform Travala, which has over 300,000 monthly active users. In January 2022, the site, which has already accepted cryptocurrency payments, launched the Travel Tiger loyalty program. In appearance, each of the thousands of NFTs distributed to the platform’s existing clients is a digital graphic of a tiger, reminiscent of “bored monkeys”.

But it is tied to a series of perks, from entry to exclusive events, both in the real world and the metaverse, to discounts or loyalty points. With Travel Tigers, Travala’s ambition is not to generate revenue, but to create loyalty. “It’s about retaining those users, and keeping them using the platform” According to Juan Otero.

Despite the interest it generates, “It will probably take two or three years.” before NFTs “Access to the general public and traditional businesses” Co-founder of Travala. But When the next wave comes Announces, along with Metaverse and Web3 – a new decentralized version of the Internet -, “I think it would be unprecedented.”.

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