The digital field is an exciting sector and you will not regret it if you decide to become a freelancer in the field of digital marketing. In a previous article, we saw the right questions to ask yourself and what to expect. Now is the time to take it step by step…
In this article you will learn several steps:
- Develop your skills
- Choose the perfect client
- Follow blogs
- Create your own website
- Build a customer base
- Set your price
Develop your skills
While having a degree can be beneficial, it is not necessary to break into digital marketing. Initiative and experience are the most important things to success. This sector of activity is constantly and rapidly developing. Even if digital technology isn’t necessarily your major, make sure you stay on top of trends and know the skills that are in high demand.
This training allows you to “develop your business with Internet marketing”, for example, training in web professions and creating an effective digital strategy.
Choose the perfect client
What types of clients and/or industries are you happy to work with? You can choose to focus only on non-profit organizations for example. Or you can focus on a specific industry such as software, retail, e-commerce, finance, etc. It is up to you to find the perfect client.
Practices change regularly in this sector. There are always new updates on tools, social networks, and trends. Search engines in particular often change the way they rank websites and some ads become too familiar to work.
Experts in the field treat this in two ways:
- They create blogs;
- They follow other professional blogs in their niche.
Either way, blogs have become spaces to showcase experiences and discuss the latest trends. Reading these blogs regularly can help you stay up to date with changes and discover new opportunities.
Create your own website
A great way to get started as a digital marketing freelancer is to create a website. Include your blog to host your articles and demonstrate good SEO practices by optimizing your website.
You can be sure that your website has a lot of great results to help increase your brand awareness and visibility in the SERPs. A portfolio that demonstrates your business is invaluable for taking it seriously in the industry.
Build a customer base
At first, the task of networking and searching for clients may seem daunting. This is also one of the biggest challenges facing freelancing in digital marketing. Here are some tips for finding potential clients:
Start with people you know. The best way to spread the word about a new freelance business is to start with your existing network. You may be able to get work from them directly or they can give you referrals for potential clients.
Go through the platforms: These are online job sites for freelancers. If you don’t have solid experience yet, you can find small clients there to start with and increase the level of projects and clients you get constantly. Keep in mind, however, that these sites charge exorbitant fees and commissions, so use them with caution;
Use Facebook groups : There are many Facebook groups for freelancers. It’s a great place to connect with potential clients and other freelancers to learn about business opportunities.
Use LinkedIn : Social media is a powerful tool for connecting with potential clients and letting people know how you can help businesses. LinkedIn in particular is a major player as a professional social network in France. So learn how to use LinkedIn to find new clients.
Try cold emails or cold promotions for potential customers. It’s one of the most traditional methods freelancers use to find work, but it’s still going strong.
Set your price
The next step is to estimate your freelance salary and determine your rates. There are different ways to structure your pricing model:
- In an hour ;
- According to the project
- In month ;
- A combination of the three.
Clients will have different needs, and they expect freelancers to have some flexibility when it comes to pricing models (and pricing).
Choosing your own price is a difficult process, as it can affect your turnout and profitability. There are many factors to consider when setting a price, including:
- your skill level;
- the complexity of your work;
- availability of competition;
- The nature of your customers.
Find competitors using channels similar to yours and find out their pricing. As a beginner, you can start at a low level to build your reputation and customer base.
But don’t underestimate yourself or your business when contacting potential clients, just make sure you’re not as rigid as a rock when it comes to negotiations, especially in the beginning.
Are you a little lost? Here is an article that will allow you to understand the prices of freelancers on the Internet.
Becoming a freelancer in the digital marketing industry is a great experience. Digital marketers can choose what tasks to perform and it is a job that you will never tire of.
On the other hand, it is not a job for everyone. To work as a freelancer, you must be motivated and have a lot of self-confidence. If after reading this article you are more excited than ever to become a freelancer in digital marketing, now is the time. Get started!