3 Insights to Better Understand Digital Services Law

First of all, it must be remembered that the Digital Services Act is the result of a legislative body called the Digital Markets Act.

The goal is to thwart anti-competitive business practices, in order to have a more equitable environment for the different economic players in the digital ecosystem and thus to enhance the freedom of choice of the Internet user … With the Digital Services Act, the European Union tends to want a quieter and more supervised Internet user browsing Better on Gafam activities or rather I have to talk about Gamam.

As a parent and a European citizen, I can only agree with the principle that “what’s illegal offline should also be illegal online”.

Indeed, illegal content and misinformation are rife on major social networks and I cannot deny my concern about the impact they can have on our society and democracies.

If you look at these scripts now from the perspective of a digital actor, the DMAs and DSAs sure resonate with me, because while I don’t question the relevance and effectiveness of these big platforms, it’s important that we play by the rules of the game themselves. European digital platforms and media are showing transparency and are investing heavily in order to meet the expectations of the legislator.

It is thus clear that digital giants must also comply with the duty to be transparent and respect the laws of countries where they generate significant sales and have access to the personal data of millions of users.

Finally, as a player in the adtech and martech marketplace, I can’t help but be pleased that DSA is dealing with “dark mode”. Any approach aimed at providing a more respectful internet browsing to the user is essential. All these popups that open in full screen and impossible to close, videos automatically play with a “play” sound by default, with unreasonable volume, or even these inappropriate messages, which appear when reading an article without the Internet user being able to close these The message, … All this user-harmful content does great harm to the advertising players on the open network, whether it is from the media or their partners.

So it will be interesting in the future to see how the European Union will act to enforce these provisions. Indeed, once the latter is adopted, the question will be what levers the legislator will have to ensure that the DSA is applied to companies domiciled outside the EU?

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