Why is monitoring necessary?

The evolution of technologies affects consumption habits as well as different marketing techniques. In this context, monitoring is essential for every player on the field and for a company in general. This process consists of monitoring the Internet or social networks on a permanent basis, in order to gather strategic information regarding its company, its image and / or its market. When analyzed and processed, the collected data make it possible to achieve various goals. Let’s evaluate the importance of monitoring in digital marketing.

Smartly follow new trends in digital marketing

Over the years, digital marketing techniques or methods have evolved, intensified, and taken on a completely different form. For example, search engine optimization (SEO) techniques used in 2010 with the goal of improving a website’s natural referral is no longer the same in 2022. To continue improving customer relationship, or increasing ROI for a marketing strategy or differentiation, you have to keep up The latest technology trends or innovations in the sector.

One way to achieve this is to set up a continuous digital clock. You can focus on the best digital marketing practices Fashion. This monitoring allows you to get better information about developments in the digital marketing sector and to ensure that the actions of your company are in line with new technologies. You will be able to quickly identify changes related to the most popular methods of digital marketing such as:

  • natural references or search engine optimization,
  • Paid reference or SEA,
  • Website optimization for voice search,
  • Refer on social networks or SMO,
  • E-mail ,
  • Display.

The watch also allows you to learn about recent successful techniques such as influencer marketing, brand content, conversational marketing or shoppable publications.

Train yourself to strengthen your skills in digital marketing intelligence

As industry practices evolve, it is necessary to update one’s skills. In this case, be sure to implement a Effective Communication StrategyIt pays to practice digital marketing to master new market trends.

In fact, there are many online courses offered for experienced or older professionals in digital marketing who are looking for new skills. It can be followed in a face-to-face setting, in a virtual classroom or in e-learning and made possible to comply with new trends. Based on the information collected while monitoring your information, it is easy to choose among these courses the ones you need to give a new boost to your digital knowledge.

Master the new tools of digital marketing

Many tools are essential today to increase the performance of your marketing strategy. Some are also updated regularly. So it is necessary to practice. Thus we will know how to use the new functions of these tools in marketing actions aimed at improving the visibility of their website or pages on social networks.

For this purpose, there are training courses to master Web Analytics Tools Like Google Analytics, TagCommander, or Google Tag Manager to improve your site’s performance. For example, you can get training on the new GA4 version of Google Analytics to understand and use the new indicators and new reports wisely.

By keeping the watch, you will also be able to get information about courses related to advertising tools Like Google Ads, Linkedin Ads, or Facebook Ads. It is also a means of obtaining data or information about training related to DTP or graphic design tools such as Indesign, Scribus, Photoshop or Illustrator and on other, more specialized tools.

Deepen your technical knowledge of SEO

This training can be useful for you to advance in digital marketing and in particular to comply with the new SEO rules. You will get details about Frequent SEO contexts Or in vogue such as article creation, optimization to zero in SERP, silo structuring of the site, log analysis or even redesign management. You can also learn about other SEO audit methodologies, and master linking issues as well as key technical tags.

Train yourself on advanced online marketing techniques to use in e-commerce

This type of training can allow you to improve your acquisition techniques if you are an e-commerce website manager, web marketing manager, or e-business manager. You can master digital levers that you may not have known yet, such as paid media, data, artificial intelligence, automated automation, marketing and email in order to improve your conversion rate.

It is also an opportunity to master the latest technologies and advertising offers that will help you Traffic increase from your e-commerce site. With modules specifically designed for experienced senior web marketers, you are sure to gain new skills in this sector.

Digital marketing monitoring to monitor the company’s electronic reputation

The success of a business depends in part on its online reputation. It is necessary to satisfy the Internet users who visit the company website, the users of the business application or the consumers of the products. Otherwise, the digital marketing team should be available to offer a solution to various clients.

For this, it is necessary to set up an image view also called Electronic Reputation Monitor. This form of monitoring is necessary to monitor the company’s image on the Internet. It consists, for example, of following up on customer opinions and expectations about the company or brand on the web: on blogs, social networks, forums and other channels.

It is then possible to understand how customers or potential customers perceive the company, services, products or offers. The digital marketing team can respond to each party’s concerns in a short time. Reading these reviews and this interaction will especially serve to be closer to the customer, in order to work on the brand image. It can also be used to find new ideas for a file Smoother digital management.

It must be emphasized that, above all, electronic reputation monitoring enables:

  • To avoid the risks of bad company-related content being spread on the Internet,
  • To stop the spread of “bad posts”,
  • To defuse a potential crisis associated with bad ‘word of mouth’.

In fact, when a dissatisfied customer or potential customer posts negative opinion The day before the company, it would enable us to bounce directly on this opinion to suggest a solution to it in order to rectify the situation. When content that aims to demonize the brand is also posted on the web, the digital marketing team on standby can act quickly to reduce the risk of bad press.

Basic Marketing Why Digital Watches

Improving products or services with digital intelligence

The goal of digital marketing is to increase visits to the page or company website, to convert these visits into purchases and to retain the largest number of customers by establishing a regular relationship with those. To achieve this goal, it must be ensured that the products or services offered really correspond to the needs of the target audience.

As each other’s needs may evolve, it will be necessary to regularly monitor or inquire about target audience needs. By monitoring, we can learn more about new consumption habits of customers or potential customers as well as new trends or fashions that can affect activities. In the opinions or comments posted on the Web or on social networks, it is also possible to identify the positive and negative points of your products or services.

With this data obtained from monitoring digital marketing, i.e. customer behavior, opinions or feedback, it will be easy for you to understand customer expectations and aspirations. You can then make changes to your offerings, products or services offered in order to adapt them to the needs of the moment or to the customer’s request.

Apart from being used to improve existing products or services, doing this form of monitoring makes it possible to create new products or services. By closely following the evolution of consumer habits and customer opinions, you can actually get key information and ideas for Offer other products or services expected by them. Your market as well as customers can increase as well, as these new services or products can attract potential customers.

Basic Intelligence Marketing

Measuring competition with digital marketing

In a market where competition is fierce, digital marketing monitoring allows you to monitor different players, whether they are direct or indirect competitors. It is also used to understand market developments and anticipate the arrival of other competitors.

With this form of preparation, it is also called Competitive Intelligence, you can objectively assess your position in relation to other brands. For example, you will see if competitors are gaining more ground and you will have information on the best practices they adopt to convert leads. You can also assess their weaknesses and strengths and find out the marketing strategies used.

This data about what is being done elsewhere will help you improve your digital marketing strategy. Above all, exploiting the weaknesses of direct competitors will make it possible to gain more ground in the market.

In short, digital marketing monitoring is essential to your business, because it allows you to strengthen your posture Compared to other competitors in the market, improve your brand image, as well as your products or services. You will have all the information you need to perform better than other players or to create something truly out of the ordinary to stand out. Since you are looking for news in your sector of activity thanks to monitoring, you can also train yourself to improve the visibility of your website or pages on social networks and establish partnerships with other companies.

This article was written by a guest partner as part of a sponsored partnership

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