Loss of habit, ticket price.. Reasons for spectators’ hatred of cinema

Why have the French avoided darkrooms since they reopened? To understand their reasons, the National Center for the Cinematography and the Motion Picture (CNC) launched a major investigation, the results of which were revealed Monday, May 23 at the Cannes Film Festival. Five main justifications explaining their abandonment: First and foremost Losing the habit of going to the movies (38% of respondents) then “Visualize the ticket price” (36%), “wearing a mask” (33%), Prefer watching movies over other media (26%) and finally “Not interested in the movies shown” (23%).

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Theater attendance reached 95.5 million spectators in 2021, a decrease of 55% compared to 2019, despite the 300-day closure of cinemas in 2020 and 2021 and successive postponements of releases, especially very large American films. Not to mention the multiple constraints associated with the health context (scale, vaccination card, health card, etc.). However, despite a poor start to 2022, an improvement has been taking shape since April. It should be noted that circuits are affected more violently than independent cinemas, especially art cinemas.

This discontent crosses all age groups, but to varying degrees: younger people (15-24 years old) for example find their way back to movie theaters faster, such as those over 60, while people aged 25-49 have. year on a cross-sectional basis. .

France was cut in two

The study, which was conducted online May 2-6 by the Vertigo Institute with 1,176 French aged 3 and over, highlights France’s cut into two. Among respondents who said they have returned less (34%) or not at all (14%) since theaters reopened on May 19, 2021. And those who, on the contrary, say they have gone there as much (43 %) and even more than before (9%).

The order of the five barriers given by respondents who go to cinemas less or more at all according to their age: 15-34-year-olds prefer watching movies over other media (36%). Especially on Netflix and all the other streaming platforms whose growth has been rampant during the pandemic and whose audience has expanded to include seniors.

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On the other hand, people aged 35-59, who do not have unlimited cards and are not entitled to any discount in cinemas because they are neither young nor old, 46% say so The ticket is expensive. Finally, 51% of people aged 60 or older state “They have lost the habit.” However, obeying a virtuous circle, going to the movies makes you want to come back. Especially since the trailer shown in theaters remains the main source of information about films today.

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