Clario’s ‘Big Brother Brands’ report says brands can collect data

Clario’s ‘Big Brother Brands’ report says brands can collect data

Anyone who uses banking and financial services, social networks, mobile applications, or retail accounts has shared their personal information on multiple digital platforms. Preventing identity theft and protecting against fraud is becoming more and more challenging in this new environment.

Anna Collard, Vice President of Content Strategy and Evangelist at KnowBe4 Africa believes that it is virtually impossible to prevent the circulation of personal data in the digital world. Social media platforms, messaging, web browsers, and mobile apps already have access to massive amounts of data about every user. You can choose not to use social media or digital tools to avoid this, but this is not very convenient and will exclude you from some of the modern digital conveniences. Even if you do, your data will still exist in the digital world through bank accounts, utilities, loans, etc. As we’ve seen in high-profile hacks like TransUnion, there’s also no guarantee that your information is safe from big companies like these. »

Clario’s “Big Brother Brands” report (https://bit.ly/39IB5yv) notes that brands may collect data such as your name, date of birth, and email address, but also your weight, height, pets, and hobby preferences. Brands you do business with may also be able to access your payment information, credit card details, location information, travel and purchase history, family contacts, and more.

The report ranked Facebook and Instagram as the brands with the most user insights, including facial recognition, environment, product, contacts, voice data recognition, image library access and language. But other brands like Google, Uber, TikTok, Spotify, and Twitter also have access to large amounts of user data.

According to Mr. Collard, “This data is generally collected to make apps and services more efficient and relevant, or to tailor marketing. But in the wrong hands, this data makes people extremely vulnerable. Since our personal information is a much-needed commodity, we need to be More vigilant about how it can be used to steal identity or defraud us through phishing (https://bit.ly/ 3wDmvBl) It is important to remember that social engineering is a lot easier if the opponent has a lot of basic information about you: for example, You may think that your bank is calling you if they know your phone number. Identification, account number, address and other personal details. You may then be tricked into sharing your one-time PIN and steal money from you.”

“As an individual, you should be aware that our information is not only shared by marketers, but by adversaries as well. We cannot control the hacking of a large company, or Facebook changing its terms and conditions, but we can protect ourselves by realizing that people may try to trick us into using legitimate information against us.” Mr. Collard recommends basic precautionary measures, such as not using the same password for multiple accounts, not clicking on suspicious links and not giving out your PIN or bank PIN to someone. Customers should also frequently check their credit score and credit card statements for potential cases of identity theft or fraud.

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