Are the response time issues in Google Analytics resolved?

Have you noticed response time issues with Google Analytics lately? Do statistics show a significant drop in traffic on your website? Rest assured, you are not the only one involved. Reports indicate that Google Analytics has encountered latency issues…

The Latency Problem: Why Worry About It?

Google Analytics, used by more than 87% of the top 10,000 websites on the Internet, is the most popular website analysis tool. Apart from easily integrating with every website using a simple tracking code, it is free and can accurately track your website data.

However, Google Analytics has some limitations, sometimes with data response time and sampling issues. By definition, latency is the time it takes to transfer a piece of data from its source to its destination. In other words, it is Back and forth from browser to server.

Although users of small websites are not really affected, latency can have a huge impact on large organizations as well as e-commerce or lead generation sites with a large amount of data. The same goes for websites that launch new campaigns and experience sudden spikes in traffic. Whether this data is delayed or incorrect, it can make it difficult to identify growth opportunities and/or lead to poor marketing decisions.

It was possible to solve the problem…

Officially, Google Analytics processes data every hour, but this can take anywhere from 24 to 48 hours. However, in early April, the platform encountered a major error. Originally reported on April 1, 2022 and confirmed 4 days later by Ginny Marvin, Ads Liaison at Google, this has resulted in unexpected issues with the platform including high response time and receiving error messages from a large number of users.

On April 7, 2022, the issue could have been resolved for the majority of users, but it appears that there is still a reporting lag.

April 7 on this topic noted “We have noticedIssue persists between 2022-04-05 14:08:29 PDT and 2022-04-06 15:28:54 PDT Where Universal Analytics is having trouble with the real-time reporting interface. Therefore, the interface may show incomplete results or even no data. Google posted in this advisory that “this issue has been resolved”.

On April 11, Google released another issue with Google Analytics:

We are currently investigating reports of an incident related to Google Analytics. We will provide you with more information as soon as possible. Affected users can access Google Analytics, but see error messages, or experience high response time and/or other unexpected behavior.

Our team continues to research this issue. We’ll let you know by April 11, 2022 at 22:00 UTC with more information on this topic. We thank you for your patience. Affected users can access Google Analytics, but see error messages, or experience high response time and/or other unexpected behavior.

Posted later:

The Google Analytics issue has been resolved. We apologize for the inconvenience. We thank you for your patience and understanding. Affected users can access Google Analytics, but see error messages, or experience high response time and/or other unexpected behavior.

Obviously, the latency issue has been resolved, but many users are still seeing incorrect data on Google Analytics. Don’t forget it in your next follow up.

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