At the origin of the web, questions of morality and consent were not raised, nor were they even considered. Internet users have become targets to be pursued, but not at any cost!
When the Web came into being, just over 30 years ago, Tim Berners-Lee, the creator of the World Wide Web, was far from imagining that his invention would revolutionize the way of life of 7.5 billion people on Earth. However, his desire was really to create a knowledge-sharing space, open and free, and a place for remote communication and collaboration. So the questions of morality and acceptance did not arise, they did not even consider themselves.
The network has become a market in its own right, with major innovations but also its shortcomings. Among them is seeing free content. When we know that 61% of the world’s population is online (1), a French person will spend an average of 27 years of their life on the Internet (2), that is, almost as much as their cumulative bedtime (3), Internet users become goals to follow. But this should not be done at any cost!
Free services offered by web companies should not require consumers to pay in person
The digital attributes are being reallocated. 30 years later, we are in the era of the third generation of web users. The first generation didn’t ask a question about their fingerprint, but it does today. The second became certified and said he was forced to adopt the codes of the web giants so that they would not have to cut themselves off from their services. The current person takes her fate into her own hands: she decides whether she wants to transfer her data or not, and if she wants to, she asks for compensation.
Because consumers are concerned about their digital footprint. And let him know! 82% of French consumers said they are ready to boycott a brand that is too intrusive on their data (4) and 70% of French are concerned about information being collected on the web (5).
But GAFAMs and other large web companies are putting pressure on them because legislation forces them to respect everyone’s rights to information about themselves. Recently, Facebook threatened to disconnect its services from European soil, in the absence of a clear legal framework. When China introduced the PIPL law, it was Yahoo, after LinkedIn and Microsoft, that announced its withdrawal from the Chinese market.
GDPR laws are business sources
On May 25, the GDPR law celebrates its fourth anniversary. What conclusions have been reached from these four years? On the occasion of Data Protection Day last January, CNIL evaluated its work: 2021 was an exceptional year, both in terms of the number of actions adopted (18 penalties and 135 official notices) and the cumulative amount of fines amounting to more than 214 million euros.
We note that organizations that, from the beginning, have placed the customer relationship at the heart of the strategy, are now doing well. GDPR law has the advantage of forcing companies to be considerate of user sentiment, by being more respectful of their data use, and that’s good news! Especially in France, which is considered a pioneer in this field.
Consumers have very high expectations: they want to know how their data is being used, and when they give their consent, they don’t want it to be visible to everyone. Respect them!
(3) https://gazette.petit-meunier.fr/conseils-pour-bien-dormir/temps-passe-a-dormir-1102#:~:text=Les%20chiffres%20ont%20montr%C3%A9% 20 This is %20%207h47%20per%20night
(4) AACC Third Customer Marketing Monitor on “Managing Personal Data by Brands”
(5) Oracle Tech Observatory 5th Edition in Partnership with Odoxa