2 New Master’s Degree in Responsible Marketing and Digital Strategy at FGES

In keeping with his DNA and with the students’ needs, the Faculty of Management, Economics and Sciences of the Catholic University of Lille (FGES) launches two new ones gentlemen Inside digital schoolfacing the challenges of our society both in terms of sustainable development Just Digital.

MA Focused on Digital Transformation

Dispensingdigital schoollaunched in September 2021 by FGES on WENOV Campus In the heart.. or in the middleEuratecnologiesThe MA in Digital Strategy shape through Two years Students to support companies in their digital transformation. Encouraged by the health crisis, the demand for Corporate Digitization grow up. Through this training in rotationstudents FGES Develop their digital, managerial and innovation skills. Modules offered in the Master in Digital Strategy, such asStaff Support In managing change, transforming business models, the challenges of Communication and information systems managementProvide students with basic challenges Digital. At the end of this training, the young graduates will be able to support the company in its digital transformation, both at the strategic and operational levels.

This teacher’s class will consist of A twenty studentsfrom Degree in Management, Economics, Law or Computer Science. Students from other fields will also have the opportunity to join the MSc in Digital Strategy, provided they demonstrate a strong appetite for digital work and the business world. a background in management Recommended.

After obtaining their diploma, master’s students in digital strategy will be able to claim positions consultants where Digital Transformation Expertfrom Digital Project Manager or even Project Manager Analyst.

The MA in Digital Strategy It will welcome its first students at the beginning of the next academic year, in September 2022.

Orientation fairs not to be missed!

To find out all about the master’s program and find your future Bac + 5/ + 6 training, go to Study Drama Exhibitions for Masters 2, Specialized Masters and MBA Organized throughout France. A unique opportunity to discover facilities and discuss with educational administrators to ask them all your questions!

Training students in responsible marketing

The Mastering international marketing and responsible engagementwhich is also located on Euratechnologie’s WENOV campus within the FGES Digital School, provides students with the opportunity to learn Basics of Marketing with merge sustainable development As a guideline. dispense in 100% in EnglishTraining is offered at Double degree in partnership with a university in Italy. The International Marketing and Responsible Master’s Program has been implemented in rotationIt combines theoretical marketing courses with societal issues.

They are trained to become true professionals in marketingStudents will be able to benefit from core courses on decision models, Brand Management or even International Marketing. In addition, the Master International Marketing and Cocreation in Charge includes more specific modules in Innovative MarketingManagement Suppliers Responsibility, automation, and questions regarding the value of the product to the consumer. As its title defines, the concept of “co-creation“An integral part of the course is by educating students about the customer being equal to the company in order to encourage the sale of a product to the appropriate target group.

Students who hold a Bachelor of Science in Management and Economics You can join the Master International Marketing and Cocreation in charge. Training is also available for students foreign languages Subject to appetite and desire to evolve in responsible marketing.

The Mastering international marketing and responsible engagement It will welcome its first students at the beginning of the next academic year, in September 2022.

Educating students about the impact of green finance

In line with the values ​​of FGES To integrate the sustainable dimension into the courses, the Master in Finance has undergone a facelift and has become MA in Responsible and Sustainable Finance. In addition to the curriculum in place since its opening, the program will integrate, from the start of the 2022 academic year, green finance modules geared towards the consideration of ESG standards and issues.

Are you specialized in marketing professions? Take the test to find out!

© FGES

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