▷ How to Sell Better on Your Website in 2022?

You have an e-commerce site and you don’t see your sales booming? Website development requires thought, and it is undoubtedly necessary to think of a concrete marketing strategy! By reading this article, you will realize the potential mistakes you might have made while developing your online store, and how to fix them. Thus you will be able to have a more informed view of the sale process on your website…

Analyzing results for the year 2021

The first thing you need to do is analyze your stats for 2021:

  • How many sales on average do you make per month?
  • What is your best selling product?
  • Do you have repeat customers? If so, what pages do they visit?

You can ask yourself a lot of questions to get a first look at your results.

Moreover, it is necessary to have an Analytics account to follow the stats and development of your website. This will allow you to:

  • Know from which platform your customers are accessing your site;
  • Find out which pages have a high bounce rate;
  • Get an overview of the visitors’ local area (their countries, cities, etc.);
  • Exact identification of pages that do not “match”;
  • Avoid high bounce rate.

When a visitor comes to your website, he should be interested and your page should respond to his intentions. If not, they will leave your site to search elsewhere, and this will increase your bounce rate. Maybe you don’t want your customer to leave to go to your competitor?

To avoid a high bounce rate, here are some recommendations:

  • Each landing page must meet a specific request: search objective is the crux of SEO in 2022! You cannot miss this. If Google puts you first when you do not respect the intention of Internet users, the results of the analysis will be disastrous;
  • Creating high-quality content: Allowing Internet users to quickly find what they’re looking for is one thing, but they still need access to high-quality content. Highlight your expertise in your web pages, and feel free to create several pages on the same topic (without duplicating their content). You have to be an expert on your subject, so deal with it fully.

Want more advice?

Feel free to read 5 Tips to Reduce Bounce Rate!

Create a modern website design

In order to build a strong brand and make an Internet user want to pay attention to your content, it is important to design a unique and professional design. Creating a design site allows you to draw the attention of the Internet user around a coherent graphic world that will make you want to read your page. Colors, writing style, and even layouts have a huge impact on the conversion rate.

In order for your graphics to work on your site, I advise you to:

  1. Create a template for your website before developing it;
  2. create beautiful color schemes;
  3. Use a design font that is easy to read;
  4. Care about CSS (and don’t just rely on WP themes).

If you control the design of your site, you will be able to present your products with a great user experience.

Show discounts

Creating an online shopping system will be enough to start your first sales, but you can go faster by offering discounts.

For example, it is very easy to create a coupon on WordPress and embed it on your site. By the way, all imaginable settings are possible with the coupon. Here’s what you can do:

  • Show a discount from a certain purchase amount;
  • Set up a promotional system that you reveal on social networks;
  • Register a code for a limited time (for example, promo code -20% is only valid for 72 hours);
  • Encourage your customers to buy more products by offering them a discount on the total cart, based on the number of products purchased.

Don’t have a discount system? Or do you simply not want to create one? There is also the possibility of creating a package that includes different products. It is a very good way to package an offer and offer your customer a comprehensive discount when they purchase it.

Work on search engine optimization

SEO and SEA references are levers that can be used to sell on your site.

By having SEO strategies (local, advertising or international), you will be able to develop your online business a little bit more.

SEO:

Thanks to SEO, you will be able to appear on search engines, in particular Google.

Here are some tips to increase your sales in 2022 with your SEO strategy:

  • take care of your content;
  • write a sign Latifa ;</li> <li>Sell ​​your product in the meta description;</li> <li>adding structured data (product image, customer reviews, price brackets, etc.);</li> <li>Work on the main image of your product (a high-quality image, not blurred, and the product is really special).</li> </ul> <p>Furthermore, Webmarketing & co’m offers complete training geared to natural references. After training with them, you won’t be able to miss them anymore.</p> <h3 id="h-sea">for free:</h3> <p>Running an advertising campaign can make you a lot of money! However, you should consider the “risk” factor and reduce it as much as possible. To do this, develop long-term marketing strategies.</p> <p>SEA is also used for other strategies, for example:</p> <ul> <li>You can “test” an ad campaign before you get serious about SEO;</li> <li>This will allow you to know if your product is actually selling;</li> <li>You can create ads not only for your product sheets, but also for any type of content (request for quotation form, landing page, comparison pages). The choice will depend on the keywords you want to target.</li> </ul> <h2 id="h-ameliorer-l-experience-utilisateur">Improving the user experience</h2> <p>User experience is an important factor in enriching the accessibility of your content, and the site in general. Here are some tips to improve your user experience:</p> <ul> <li>Do not change the mouse pointer on your site, it is very “annoying”;</li> <li>Performance improvement (improving load time, implementation of system cache.). Your site needs to load right away!</li> <li>Develop animation for transition when hovering over a button or link;</li> <li>Make a simple list, the structure of your site should be easily understandable.</li> </ul> <h2>About the author </h2> <div class="wp-block-image"> <figure class="alignleft"><img loading="lazy" width="199" height="200" alt="" class="wp-image-1687826" srcset="https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK.png 199w, https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK-150x150.png 150w, https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK-180x180.png 180w" data-lazy-sizes="(max-width: 199px) 100vw, 199px" src="https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK.png"/><noscript><img loading="lazy" width="199" height="200" src="https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK.png" alt="" class="wp-image-1687826" srcset="https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK.png 199w, https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK-150x150.png 150w, https://www.webmarketing-com.com/wp-content/uploads/2021/08/Kevin-BENABDELHAK-180x180.png 180w" sizes="(max-width: 199px) 100vw, 199px"/></noscript></figure> </div> <p>Kevin Bin Abdelhak: Professional Graphic Designer, Representative of K-GRAPHISTE</p> <p>Facebook site</p> <p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --> </div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://artinthemail.com/category/affiliate-marketing/" rel="category tag">Affiliate Marketing</a></span> <nav id="nav-below" class="post-navigation" aria-label="Single Post"> <span class="screen-reader-text">Post navigation</span> <div class="nav-previous"><span class="gp-icon icon-arrow-left"><svg viewBox="0 0 192 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill-rule="evenodd" clip-rule="evenodd" stroke-linejoin="round" stroke-miterlimit="1.414"><path d="M178.425 138.212c0 2.265-1.133 4.813-2.832 6.512L64.276 256.001l111.317 111.277c1.7 1.7 2.832 4.247 2.832 6.513 0 2.265-1.133 4.813-2.832 6.512L161.43 394.46c-1.7 1.7-4.249 2.832-6.514 2.832-2.266 0-4.816-1.133-6.515-2.832L16.407 262.514c-1.699-1.7-2.832-4.248-2.832-6.513 0-2.265 1.133-4.813 2.832-6.512l131.994-131.947c1.7-1.699 4.249-2.831 6.515-2.831 2.265 0 4.815 1.132 6.514 2.831l14.163 14.157c1.7 1.7 2.832 3.965 2.832 6.513z" fill-rule="nonzero" /></svg></span><span class="prev" title="Previous"><a href="https://artinthemail.com/2022/05/16/%e2%96%b7-pinterest-accelerates-its-social-commerce-strategy-with-woocommerce-its-new-partner/" rel="prev">▷ Pinterest Accelerates Its Social Commerce Strategy With WooCommerce, Its New Partner</a></span></div><div class="nav-next"><span class="gp-icon icon-arrow-right"><svg viewBox="0 0 192 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill-rule="evenodd" clip-rule="evenodd" stroke-linejoin="round" stroke-miterlimit="1.414"><path d="M178.425 256.001c0 2.266-1.133 4.815-2.832 6.515L43.599 394.509c-1.7 1.7-4.248 2.833-6.514 2.833s-4.816-1.133-6.515-2.833l-14.163-14.162c-1.699-1.7-2.832-3.966-2.832-6.515 0-2.266 1.133-4.815 2.832-6.515l111.317-111.316L16.407 144.685c-1.699-1.7-2.832-4.249-2.832-6.515s1.133-4.815 2.832-6.515l14.163-14.162c1.7-1.7 4.249-2.833 6.515-2.833s4.815 1.133 6.514 2.833l131.994 131.993c1.7 1.7 2.832 4.249 2.832 6.515z" fill-rule="nonzero" /></svg></span><span class="next" title="Next"><a href="https://artinthemail.com/2022/05/16/make-money-on-the-internet-3-reliable-ways-to-start-using-the-internet-and-meet-your-needs-see-how-you-live/" rel="next">Make money on the Internet: 3 reliable ways to start using the Internet and meet your needs .. 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