Dynamic or digital signage in business: how does it work?

Digital signage is about to revolutionize business communications. In fact, in recent years, digital signage, which has replaced paper display, has been ubiquitous in businesses, restaurants, train stations, airports, banks, shopping centers and some points of sale. It is a tool much appreciated by business leaders as well as communication and marketing teams, who use this channel to disseminate common information to all employees.

What is dynamic display?

Dynamic display or digital signage, called digital signage in English, is a communication channel used by businesses to spread information through connected screens. This information is broadcast in real time by the program, and the player reads it on the screens. The information disseminated is generally videos, animated messages or engaging texts.

What are the benefits of digital signage?

The main advantage of digital signage is the ease of dissemination of information through multimedia content. It allows the information to be obtained at the moment T, without the need to print the information on paper or handouts to distribute it. Placed in strategic traffic axes (company entry hall, break room, etc.), it enables immediate and rapid distribution of important communications.

Thanks to this display system, the company will be able to broadcast content by achieving goals such as:

  • smooth communication : Messages broadcast on the screen are more effective than the communication displayed on the panel.
  • Automation of broadcast messages : Dynamic display makes it possible to automate messages and videos by programming them thanks to the programming software. In addition, the content can be configured and updated in real time.
  • Attractive and interactive content By using digital signage, distributed content attracts the attention of more employees. Digital screen captures up to 4 times more employee attention than traditional (paper) screen

Dynamic presentation allows companies and their departments (communication, marketing, human resources) to broadcast multimedia content on an ad hoc basis, to inform employees as well as external people about new projects, ongoing appointments or to promote the brand. Employer, inform employees of polarization bonuses, etc. It allows the publication of the latest company numbers, the arrival of new employees, and the announcement of upcoming events.

The advantage of a dynamic or digital display is that it is a tool that adapts to both internal communication and external communication.

How does the digital screen work?

For a dynamic or digital display to work, it must combine three important elements:

  • Remote controllable interface to broadcast messages when the company wants
  • A box called a player or media player is connected to all of the platform’s screens as well as to the company’s computer network. Only employees with specific permissions will be able to access the box to transfer content, photos, and videos from their computers to the box.
  • One or more screens for streaming content such as videos, text, and images.

Thanks to digital signage, you’ll stream content when you want it to. In addition, this distribution channel gives a more dynamic and up-to-date image of the company to your teams and future newcomers, as well as to your partners and customers.


Leave a Comment