#ThinkBeforeYouClick: Wasabi’s computer hero Nate returns to warn of the dangers of ransomware

Wasabi Technologies’ new PSA aims to resonate in cybersecurity education with a playful and constructive approach to ransomware risks

BostonAnd May 10, 2022 /PRNewswire/- Wasabi techniquesThe Cloud storage company is trendingToday, it launched a new digital security campaign #ThinkBeforeYouClick, featuring computer hero “Nate” to warn of the dangers of ransomware. The #ThinkBeforeYouClick campaign is the third installment in the Wasabi “Nate” series, which is once again partnering with viral creator Penn Holderness of The Holderness Family, as well as Holderness Family digital production and marketing company Wok West, to inspire people to stay alert to the dangers of ransomware, using a multi-concept. Dimensions are fun and constructive.


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The cornerstone of the campaign is Nate’s latest music video,” poem from ransomware It educates the public about common ransomware pitfalls, such as clicking on something stupid, not updating passwords, falling for African prince scam emails or something else, which sounds “too good to be true”. Nate’s signature method is used to break the monotony of typical cybersecurity training, which still needs to help slow the number of ransomware attacks we face today. according to The Long Road to Preparing for Ransomwarea new survey by the Enterprise Strategies Group (ESG) of IT and cybersecurity professionals, 79% of organizations surveyed said they had experienced a ransomware attack in the past year.

“Cybercriminals extort millions of dollars every year through ransomware, and there is no indication that these programs are slowing down. Anyone with a computer is at risk of attack, leaving businesses vulnerable every day. We need to find a more relevant way to inform employees of All types of organizations are at risk of cybercriminals. Julie BarryVice President of Global Marketing and Communications at Wasabi Technologies. “With Nate’s voice and original approach, we want IT teams to know that Wasabi stands behind them. We provide not only immutable cloud storage, but also educational resources that support teams in their mission to fight ransomware within their organization.”

“Data is arguably the company’s most valuable asset, and protecting that data from ransomware is a top priority for me and my team,” he said. Kyle Burnett, director of IT infrastructure and security, BrightStar Care. “What I especially like about the Wasabi #ThinkBeforeYouClick campaign is that it exposes common cyber attacks in a fun and accessible way that grabs people’s attention and reminds them to think twice about their online interactions.

It is clear that ransomware is not a question of whether when. Protect yourself with proven security best practices, including regular ransomware awareness training and a robust backup and recovery strategy with storage fixed in the cloud. For more resources, please see wasabi.com/thinkbeforeyouclick And wasabi.com/ransomware.

About Wasabi Techniques

Wasabi provides simple, predictable, and affordable cloud storage to businesses around the world. It allows organizations to instantly store and access unlimited amounts of data at 1/5 of the competition price, without complex tiers or unexpected exit fees. Wasabi has earned the trust of tens of thousands of customers around the world and has been recognized as one of the fastest growing and most visionary technology companies. Created by the founders of Carbonite and cloud storage pioneers David Friend And Jeff FlowersWasabi has raised approximately $275 million in financing to date and is a privately held company Boston. Wasabi is a proud partner of the Red Sox of Bostonand the official cloud storage partner for Liverpool Football Club and Bruins of Boston.

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Wasabi Technologies PR Contact:

Cali Carpenter
Inkhouse for wasabi
[email protected]

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