The Google Digital Marketing Certification recommends keyword density ratios

Someone in the SEO community drew attention to a section of Google’s new Digital Marketing course that recommends writing at least 300 words of content, advised specific areas of a web page for keyword seeding and recommended keyword density for target keywords of less than 2 %.

Some members of the digital marketing community called out Google on Twitter about the misinformation and Google’s Danny Sullivan responded.

Google Certificate for Digital Marketing and E-Commerce

Google launched the Digital Marketing and E-Commerce Certificate on May 2, 2022. The purpose of the training and certificate is to help job seekers find work in the field of digital marketing.

The course is accredited by the American Association of Advertising Agencies as well as the American Advertising Association.

The Google Digital Marketing course promises to teach the following skills:

  • Develop marketing and e-commerce strategies
  • Attract and engage customers through digital marketing channels such as search, social media, and email
  • Measuring marketing analytics and brainstorming
  • Create Ecommerce Stores, Analyze Ecommerce Performance and Earn Customer Loyalty »

The stated goal of the program is to teach unskilled workers how to become qualified for entry-level digital marketing jobs.

But how can graduates of the program acquire skills if what they have learned is incorrect?

A Google course that recommends keyword density

In a section of the course called Digital Marketing Fundamentals, under week 3 of the course there is a section called Keyword Research and Keyword Stuffing.

In this specific section, Google’s training materials define the maximum keyword density for target keyword phrases.

Keyword density is a measure of the number of times a keyword appears on a web page, expressed as a percentage.

The keyword density meter tells you that the keyword appeared X% times on the web page.

The original old search engine algorithms relied on keyword density as a means of determining the topic of a page. The more a keyword appears on the page, the more likely the page will revolve around that keyword.

But search engines have moved on from this keyword ranking method.

Or did they?

The Google course makes a surprising statement about keyword density by recommending an actual keyword density limit.

The course says:

“Keep your keyword density below the industry standard by 2%.

This means that 2% of the words on a web page or less must be targeted keywords.

Write at least 300 words

Another surprising recommendation is the minimum word count for web pages which assures that the more words on a page, the more likely that page will be ranked by Google.

The course recommends:

Type more than 300 words on your web page.

Your web page is more likely to rank higher on search engine results pages if you write more quality content.

Where do you put your keywords

The document also indicates the exact places where the keywords should be placed:

Your keywords should only be used once in the following places on each page of your website: page title, subtitle, first paragraph, and body summary. »

Google made a mistake?

The course was written by Google and is not intended to include confidential information.

The digital marketing certification announcement includes a statement that all course information is available in the Google search documentation.

This program does not contain any confidential information. All of the taught Google Search features are publicly available, and you can learn more in the official Google Search documentation.

Obviously, recommendations for word count and keyword density do not come from Google’s public documentation.

One may also wonder where the recommendation of where to plant keywords in a web page comes from.

The error calls into question the reliability of this course if an obvious error like this can be found in the live version of the course.

Google learns about bad information in the digital marketing course

Find marketer Gianluca Fiorelli (MustafaHosny Oh God, Amen) pointed out this bug on Twitter.

He also tweeted that he was an SEO legend and expressed his displeasure that a digital marketing course for beginners was teaching students misinformation.

Danny Sullivan explained that the team that developed the course had nothing to do with the research team and was committed to providing feedback.

Danny tweeted:

Look for the wrong information

There is a lot of misinformation about digital marketing. Finding search marketing myths in Google’s digital marketing training course is unexpected.

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