Marketing in Metaverse [Podcast]

Do you have NFT, Metaverse, and Web 3.0 on your marketing radar?

In a world where the digital and physical worlds collide, metaverses present an unprecedented opportunity for brands.

Lisa Buyer of The Buyer Group joined me at the SEJ Show to shed some light on the Metaverse and what it is about.

We talked about these ideal new frontiers for marketers who want their business to be in front of consumers. It has just started!

Meta is not metaverse. Meta is only one copy of the Metaverse. We can’t say what the Metaverse will look like because it’s so early. – Lisa Byer, 8:42

NFTs are very popular right now as art, which is great if you have a resonance with art, but art also needs some kind of utility, kind of something that comes with it. What uses and benefits will I get if I buy this NFT, or am I just buying artwork like I have artwork on the wall? – Lisa Byer, 30:45

I see the entire web 3 movement as decentralized. I don’t remember anything so exciting since the Internet launched. – Lauren Baker, 12:00 p.m.

[00:00] – About Lisa and how it started
[07:58] What are the metaverse, web 3.0, and NFTs, and how can they help build businesses?
[09:07] – How do metaverses look today?
[17:29] How does Snap work with augmented reality?
[20:59] What are NFTs and how do they play a role in Metaverse marketing?
[26:26] – How virtual events take place.
[29:27] – Is there a lead generation component in NFTs?
[30:34] Learn from the NFT investment use case as a marketer.
[34:01] – What is the designer’s piece?
[39:23] Web 3.0 influencers that Lisa recommends.
[43:29] – How do wallets work?
[46:38] – Where is a good place to learn about metaverses.

Mentioned sources:
Women’s Obstacles – https://www.femaledisruptors.com/
Get FEM$ Coin – https://rally.io/creator/FEM/
Horizon World – https://www.oculus.com/horizon-worlds/
Alt Space VR – https://altvr.com/
Spatial – https://spatial.io/
World of Women NFT – https://worldofwomen.art/
NFT Beauty Coach – https://bossbeauties.com/
Marketing New Realities by Cathy Hackle – https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672

I see brands dedicating a portion of their marketing budget this year to buying NFTs in a community that aligns with that brand’s mission and vision.

So it is a way to integrate as a brand. You have to do it the right way. It should be authentic and transparent, and you should be able to spend time in the community you are compatible with.

Forget about having to turn on the NFT array. Simply find an NFT group or community that aligns with what your brand stands for and invest in it.. – Lisa Byer, 32:46

The most popular NFTs you’ll see are people changing their avatars. It’s great from a marketing point of view, because people buy into these NFT projects because of the community. – Lisa Byer, 22:39

NFTs are just one way to get your community to invest in and trust each other. So I think it’s the next generation of community building. – Lisa Byer, 36:12

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Contact Lisa Buyer:
Lisa was an early adopter of new trends and technologies, and always stayed on top of the game. She has over 20 years’ experience as a media person integrating PR, SEO, and media and social services for clients, including Fortune 500 companies or startups.

She is also an avid user of digital life tools. So when I wrote Social PR Secrets (4th ed. 2019), it was no surprise that this book was written by Jay Kawasaki.

Lisa is the go-to person for today’s digital marketers. She blends traditional fundamentals with modern best practices and enjoys sharing her knowledge at conferences across America.

Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisabuyer/
Follow her on Twitter: https://twitter.com/lisabuyer

Connect with Lauren Baker, Founder of Search Engine Magazine:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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