How do you enhance your employability in marketing/communication in the arts and culture sector?

Digital technology has become essential to maintain structures, seize new opportunities and meet the emerging needs of consumers. For this reason, many fields have accelerated their digital transformation over the past two years. This is particularly the case in arts and culture.

Especially since disruptive technology appears in parallel: NFTs. A revolution that disrupts the entire value chain of the art market and creates new skills for all those who wish to work in this sector.

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On Wednesday, April 20, 2022 at 12:30 pm, the EFAP MBA Specialized in Digital Marketing and Business – Art and Culture will organize a webinar to discuss the topic in detail. Speakers will reveal the new role of digital skills in this sector.

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The importance of digital skills in arts and culture

In the context of increasing competition, artistic and cultural venues must rethink their strategies to further develop their business and attract new visitors or clients. To meet these daily challenges, digital is an essential component. Whether it is about rethinking the user experience or improving an organization’s reputation on social networks, all players in the cultural sector are changing. To achieve this, they are now turning to digital marketing and communications.

For this reason, acquiring skills in these two areas is now essential to a successful career in arts and culture. Organizations, museums, and businesses need profiles who master creative industry codes, digital project management, data… Lots of items that speakers will return to while delivering EFAP’s specialized training, which is done in partnership with the Hebb Institute. This programme, unique in France, is at the crossroads of digital culture.

Here is the full schedule of this webinar:

  • What are the trends in digital transformation after Covid? ;
  • new communication trends in arts and culture;
  • new careers in the cultural sector;
  • In addition to “business” skills, what soft skills are necessary for these new jobs?

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Webinar to understand how to improve your employability

During this round table, you will have the opportunity to listen to many experts. Among them, Vincent Montet, Founder and Director of DMB MBA and Vice President of the Association for the Digital Economy (ACSEL) and Nicolas Legero, Director of ICART, Co-Founder of FLUCTUART and President of ARTISTIK REZO. Jurgen Dsainbayonne, co-founder and CEO of Seezart will be on their side. He works for a French startup that puts blockchain and NFTs at the service of art.

The three specialists will answer all questions that may arise about the role of technology and digital in the artistic and cultural world, the main knowledge that you must possess or the development of your professional project.

For students and professionals alike, this webinar is an opportunity to learn more about digital transformation in the arts and culture sector and the opportunities available to it. Each participant will be able to learn in depth the essential skills for new professions that combine marketing, communications and creative industries.

At the same time, the three speakers will talk in more detail about the MBA and Digital Marketing Specialist Program in Business Administration at EFAP and the Hub Institute. This is an opportunity to become a cultural player in the digital revolution. To put the odds on your side and boost your employability, don’t forget to sign up!

Register for the webinar

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