Google Offers $100,000 Free Training to US Companies

US companies can now get up to 500 Google Career Scholarships for free through Coursera, as part of Grow with Google.

What are Google Care Certificates? Google launched the Professional Certificates in 2018, describing them as “rigorous online programs with hands-on experience that can be completed as part-time study, 5-10 hours per week for 3-6 months.”

More than 70,000 people have graduated in the United States and 75% of them report a positive impact on a job (such as a new job, higher salary, promotion) within six months of completing the degree. Google also indicated that 55% of graduates are Asian, black, or Latino.

Google offers five professional certifications, including a new one.

New Testimonial: Google’s Digital Marketing and Ecommerce. If you have employees who need training in digital marketing or e-commerce, this new certification might be worth exploring.

Description of the certification from Google: “Whether your business sells to customers or other businesses, your online presence matters. Employees will learn how to attract and engage people online, build customer loyalty, and build successful e-commerce stores.

Individuals who train for this certification will learn how to find customers online, sell products or services, and perform marketing and measurement analytics. They will also gain hands-on experience with digital marketing tools such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads and Google Analytics.

The Google Certification for Digital Marketing and E-Commerce can be used to train employees in roles such as:

  • Email Marketing Specialist
  • SEO Analyst
  • Paid Search Specialist
  • Email Marketing Specialist
  • Marketing Coordinator
  • E-commerce specialist

The Google Certification for Digital Marketing and E-Commerce is developed by Google, with input from leading e-commerce companies. It is endorsed by the American Advertising Association (AAF) and the American Association of Advertising Agencies (4A).

Google also offers the following employment certifications:

  • Google IT Support
  • google data analysis
  • Google Project Management
  • Google UX Design

How to claim your credits. Visit Grow with Google and click the blue button to start button. This will take you to a landing page, where you will find a form that the administrator (business owner or “employee with authority to make decisions about further learning of enterprise employees”) must fill out.

This offer ends December 18, 2024. Also, be sure to read our FAQ for more program details.

Why do we care. If you need to reskill or upgrade an employee, you can now get free training from Google to teach them digital marketing, e-commerce, and other areas. Providing employees with any necessary training can also help improve your business results and can help with employee retention and engagement.


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About the author

Danny Goodwin is an editor at Search Engine Land. In addition to daily writing on SEO, PPC, and more about Search Engine Land, Goodwin also runs a roster of Search Engine Land experts on the topic. He is also involved in the programming of our SMX – Search Marketing Expo conference series. Prior to joining Search Engine Land, Goodwin was Editor-in-Chief of Search Engine Journal, where he led editorial initiatives for the brand. He was also an editor on the Search Engine Watch. He has spoken at many major research conferences and virtual events, and has been recruited for his expertise through a wide range of publications and podcasts.

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