Digital Marketing: What do you want to know about strategy? – Entrepreneur News – Companies

Between internet marketing, e-marketing and digital marketing, today it is difficult to find yourself in such a wide field of names. However, all these terms are used to designate only one idea which is digital marketing.

How do you define it? What are the advantages? What are the methods used in digital marketing? We give you everything!

What is digital marketing?

Although it is often associated with web marketing since it is primarily based on the web, digital marketing is not web marketing. Digital marketing is the set of marketing techniques used to promote products and services on digital media and channels.

makes it possible Selling products and services online The company allows them to get visibility on the Internet. We also say that digital marketing “Engine for website traffic growthThat is, a well-developed and optimized website automatically translates into an increase in the number of leads and therefore in the number of leads, which is impossible to know without a reliable digital presence.

However, digital marketing is not just about selling or finding new customers. It also makes it possible to create a real community around the brand, simplifying customer loyalty. However, we can conclude that digital marketing is used to develop a company’s bad reputation by maintaining a constant connection with its objective.

What are the methods used in digital marketing?

What are the methods used in digital marketing?

Developing a digital marketing strategy is not a task to be taken lightly. They must be carefully considered and based on specific techniques to obtain convincing results.

Among the techniques found in digital marketing, here are the most frequently used ones.

Search Engine Marketing (SEM)

SEM is a technique for optimizing your website to rank well in search engine results, systematically increasing traffic. Includes SEM . technology search engine optimization (SEO) or free references and search engine ads (SEA) or Paid Referral.

Content Marketing

This digital marketing technique aims to respond to issues with your service or product. It consists of developing and promoting content (such as the content you are currently reading) to generate leads on your website. This content can take various forms: blog articles, webinars, introductory documents, etc.

Mobile Marketing

Given the number of French people who have owned at least one smartphone in recent years, a mobile phone is essential to base their digital marketing strategy. indeed it is most used To connect to the Internet these days. Thus, developing a strategy based on mobile marketing requires developing applications, adapting the website interface to mobile phones or even taking into account the geolocation of mobile users.

When it comes to mobile marketing, we recommend reading the Marketing Professional Blog to learn more.

Display

This technology combines all forms of digital advertising placed by companies in order to increase their visibility. It can take several forms (classic presentation or video presentation) and play an important role in terms of the visual attraction of the site. Today, all attention is focused on View the videobecause it is the most popular.

ways like Media search, email, affiliation and web analysis It is also often used to define a successful digital marketing strategy.

What are the benefits of digital marketing?

Whether it is for a small, medium or large company operating in any field, digital marketing offers many advantages that should not be overlooked. Here are a few:

  • direct interaction with clients;
  • adapting the offer (based on the data collected) and proposing a customized product or service that matches the real needs of consumers;
  • Cost and budget savings, because creating a physical store is more expensive than designing a website;
  • The Availability 24/7 Your work, because all you need is an internet connection and you’re done;
  • easier access to the international market, since the Internet is accessible in almost every country in the world;
  • improve brand image thanks to increased visibility;
  • The Promote remote work.

Digital marketing also makes it possible to find new customers, discover leads and provide unique services (challenging all competitors) thanks to a viable marketing strategy.

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